CenturyLink Case Studies Sysomos Uses Hybrid IT to Grow Social Intelligence Service

	Sysomos Uses Hybrid IT to Grow Social Intelligence Service CenturyLink

Sysomos Uses Hybrid IT to Grow Social Intelligence Service

CenturyLink

Technology Category	Analytics & Modeling - Real Time Analytics Analytics & Modeling - Big Data Analytics
Applicable Industries	Telecommunications Software
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Real-Time Location System (RTLS) Predictive Quality Analytics
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Sysomos, a Canadian company offering social intelligence solutions, faced the challenge of managing a fast-growing business with shifting compute needs based on customer demand. The company's real-time insights and advanced sentiment analysis tools required constant uptime to monitor social media activity related to their clients' brands. However, the company experienced service outages with their initial colocation vendor, disrupting their business and causing a delay in returning to real-time monitoring. Furthermore, as Sysomos grew and attracted more Fortune 500 customers, the company needed an on-demand capability that could scale up or down as needed. Read More
About Customer	Sysomos is a growing Canadian company that provides social intelligence solutions to enterprises. Their services enable businesses to listen, monitor, analyze, and report on social media activity related to their brands. Sysomos' algorithms, tools, and data-mining capabilities deliver the ability to monitor any and all relevant conversations across social networks such as Twitter, YouTube, Tumblr, Instagram, and Facebook. This is critical for brands in today's fast-moving and unforgiving era of social media chatter, where organizations need to constantly stay on top of what's being said about them and how to respond to it. Sysomos offers real-time insights and advanced sentiment analysis, and its tools gauge the results that a particular marketing campaign is producing during and after the campaign. Read More
Solution	Sysomos established a growing relationship with CenturyLink, starting with CenturyLink Colocation to house Sysomos's owned infrastructure. As Sysomos grew its customer base and garnered attention in the marketing community, it needed more capacity at a moment's notice. The company quickly expanded from colocation into CenturyLink Cloud to deal with on-demand infrastructure needs. As network demand increased around key events that drive social media spikes, CenturyLink established a redundant environment in two data centers to help Sysomos manage network traffic and load balancing. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Analytics & Modeling - Big Data Analytics

Applicable Industries

Telecommunications

Software

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Real-Time Location System (RTLS)

Predictive Quality Analytics

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Sysomos, a Canadian company offering social intelligence solutions, faced the challenge of managing a fast-growing business with shifting compute needs based on customer demand. The company's real-time insights and advanced sentiment analysis tools required constant uptime to monitor social media activity related to their clients' brands. However, the company experienced service outages with their initial colocation vendor, disrupting their business and causing a delay in returning to real-time monitoring. Furthermore, as Sysomos grew and attracted more Fortune 500 customers, the company needed an on-demand capability that could scale up or down as needed.

About Customer

Sysomos is a growing Canadian company that provides social intelligence solutions to enterprises. Their services enable businesses to listen, monitor, analyze, and report on social media activity related to their brands. Sysomos' algorithms, tools, and data-mining capabilities deliver the ability to monitor any and all relevant conversations across social networks such as Twitter, YouTube, Tumblr, Instagram, and Facebook. This is critical for brands in today's fast-moving and unforgiving era of social media chatter, where organizations need to constantly stay on top of what's being said about them and how to respond to it. Sysomos offers real-time insights and advanced sentiment analysis, and its tools gauge the results that a particular marketing campaign is producing during and after the campaign.

Solution

Sysomos established a growing relationship with CenturyLink, starting with CenturyLink Colocation to house Sysomos's owned infrastructure. As Sysomos grew its customer base and garnered attention in the marketing community, it needed more capacity at a moment's notice. The company quickly expanded from colocation into CenturyLink Cloud to deal with on-demand infrastructure needs. As network demand increased around key events that drive social media spikes, CenturyLink established a redundant environment in two data centers to help Sysomos manage network traffic and load balancing.

Impact #1	Sysomos has grown revenue and customers without any service outages.
Impact #2	Through the cloud, the company now accesses more than six times the amount of compute horsepower found in their colocation arrangement.
Impact #3	CenturyLink has also offered a trusted advisor relationship as Sysomos has experienced explosive growth.

Impact #1

Sysomos has grown revenue and customers without any service outages.

Impact #2

Through the cloud, the company now accesses more than six times the amount of compute horsepower found in their colocation arrangement.

Impact #3

CenturyLink has also offered a trusted advisor relationship as Sysomos has experienced explosive growth.

Benefit #1	Sysomos now accesses more than six times the amount of compute horsepower found in their colocation arrangement.

Benefit #1

Sysomos now accesses more than six times the amount of compute horsepower found in their colocation arrangement.

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Overview

Sysomos Uses Hybrid IT to Grow Social Intelligence Service

Operational Impact

Quantitative Benefit