Avid Technology
Case Studies
SXSW Artists Leverage Avid Solutions for Creative Success
Overview
SXSW Artists Leverage Avid Solutions for Creative SuccessAvid Technology |
Sensors - Acoustic Sensors Sensors - Camera / Video Systems | |
Cities & Municipalities Equipment & Machinery | |
Product Research & Development Quality Assurance | |
Inventory Management Real-Time Location System (RTLS) | |
System Integration Testing & Certification | |
Operational Impact
The use of Avid's solutions resulted in high-quality, inspiring film and music that stood out from the competition. The artists were able to express their unique creative vision and make the most out of the creative opportunities at SXSW. The solutions provided them with the power and flexibility they needed to cut their films into cohesive pieces, handle mixed formats, and manage their media robustly. They were also able to efficiently produce great-sounding audio. The artists shared how Avid solutions played a key role in their development, with some stating that the solutions saved their work on several occasions. The solutions also made dealing with file compatibility a simple process, allowing the artists to edit intuitively without interrupting their creative process. | |
Quantitative Benefit
The festival attracts nearly 32,000 attendees each year, providing a large audience for the artists' work. | |
Avid's solutions were used to create several movies and music coming out of SXSW 2013. | |
Avid teamed up with Brooklyn-based Converse Rubber Tracks Studio to set up a pop-up recording studio during SXSW, providing free recording sessions for a select group of Austin local bands. | |