Blue Yonder Case Studies Swedish Retailer Axfood Partners With JDA to Create High-Impact Space Plans for Over 1,000 Stores
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Swedish Retailer Axfood Partners With JDA to Create High-Impact Space Plans for Over 1,000 Stores

Blue Yonder
Functional Applications - Inventory Management Systems
Functional Applications - Warehouse Management Systems (WMS)
Retail
Sales & Marketing
Warehouse & Inventory Management
Inventory Management
Supply Chain Visibility
Software Design & Engineering Services
System Integration
As the second-largest grocery retailer in Sweden, Axfood operates 250 stores under the Willys and Hemköp brands and collaborates with approximately 820 proprietor-run stores. The company faced the challenge of managing space planning across more than 1,000 stores to ensure consistently high revenues and margins. The company's space planning team had to manage a large volume of planogram work, with each planner managing 200 to 300 planograms that needed to be updated three times a year. The level of collaboration between Axfood and its proprietor-owned stores varied greatly, making it crucial to support consistently high-performing displays and plans across all stores.
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Axfood is the second-largest grocery retailer in Sweden. The company wholly owns 250 stores that operate under the Willys and Hemköp brands and also collaborates with approximately 820 proprietor-run stores that are contractually tied to Axfood. The company has a team of nine planners, each of whom is an expert in certain product categories. Each planner manages 200 to 300 planograms, which must be updated three times a year. The level of collaboration between Axfood and its proprietor-owned stores can vary greatly, making it crucial for the company to support consistently high-performing displays and plans across all stores.
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Axfood partnered with JDA Software to use its Category Management solution to optimize its store shelves. The solution enabled Axfood's space planning team to manage a large volume of planogram work effectively. The team could create better shelves for its customers by arranging the product placement to make the products they wanted their customers to see more visible. The company tracked its results and found a positive correlation between planogram compliance and its bottom line. Axfood is currently implementing a pilot of JDA Planogram Generator across three product categories and 50 stores. The new software will enable the space planning team to incorporate local assortments into the planogram and produce a plan that's perfect for each store's specific shelves and facings.
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Improved sales and margins in those stores using JDA-generated plans.
Increased productivity of space planning staff.
Improved shopper satisfaction via greater visibility and right product mix.
Stores that are using Axfood's planograms have higher sales and higher margins.
The company anticipates that the use of JDA Planogram Generator will save both time and money by creating a perfect planogram the first time and every time.
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