Avid Technology Case Studies SVT's Efficiency and Programming Enhancement with Avid
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SVT's Efficiency and Programming Enhancement with Avid

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Stockholm-based SVT, the largest television broadcaster in Sweden, produces approximately 2,000 hours of original programming per year in HD and SD. The challenge was to produce this high-quality programming quickly and cost-effectively. The broadcaster was looking to increase collaboration among media professionals and maximize the value of its media assets. With nearly 30 facilities located throughout Sweden, SVT needed a solution that would enhance collaboration between team members, who needed to share files, projects, and media across the entire network with near instantaneous speed. The broadcaster also wanted to make its systems more efficient and unify the workflow throughout the company.
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SVT is the largest television broadcaster in Sweden, based in Stockholm. It produces a wide range of programming, from dramas to comedies, live shows to documentaries, sports to news programs. SVT produces approximately 2,000 hours of original programming per year in both HD and SD. The broadcaster operates nearly 30 facilities located throughout Sweden, including four main production centers in Stockholm, Gothenburg, Malmo, and Umea. SVT is committed to producing top-quality programming, increasing collaboration among media professionals, and maximizing the value of its media assets.
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SVT implemented a complete end-to-end Avid workflow based on the Avid MediaCentral platform. The interconnected setup includes nine Avid Interplay | Production asset management systems plus Avid ISIS shared storage systems for digital collaboration, all connected via the same platform. More than 300 Avid editing workstations and 20 Pro Tools systems are also available for video and audio editing at its four main production centers in Stockholm, Gothenburg, Malmo, and Umea and at another 25 regional broadcast facilities throughout the country. The four production centers act as the linchpin for this workflow, using Interplay systems for workgroup and proxy capabilities and ISIS systems for simultaneous access to and sharing of projects and media. This setup accommodates virtually any SD and HD format, including DVCPro, DVC Pro HD, and HDCAM SR as SVT continues its move toward an all-HD workflow.
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The implementation of the Avid workflow has significantly improved SVT's operational efficiency. The interconnected setup has enhanced collaboration between SVT team members, who can now share files, projects, and media across the entire network with near instantaneous speed. The new workflow has also increased programming options and saved time. For instance, SVT records a half-hour quiz show in its Gothenburg production center with Avid AirSpeed systems and sends that HD media to the Stockholm production center using dedicated, high-speed transmission lines. The show is then edited in Stockholm on an Avid Media Composer | Nitris DX system. This setup allows assistants, producers, and editors in either location to review, produce and track the progress of the program from their desktops. The Avid workflow has also made it easier for SVT to collaborate with third-party providers for more streamlined production and increased revenue opportunities.
SVT now has access to any studio in their network, allowing production in one location and editing in another.
The new workflow saves time and increases programming options.
The Avid workflow offers an added bonus in a tough economy, providing SVT with a valuable competitive edge.
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