Onfleet Case Studies Sustainable and Convenient Holiday Shopping: A Case Study on NYCTrees.com

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	Sustainable and Convenient Holiday Shopping: A Case Study on NYCTrees.com Onfleet

Sustainable and Convenient Holiday Shopping: A Case Study on NYCTrees.com

Onfleet

Applicable Industries	Consumer Goods Transportation
Applicable Functions	Logistics & Transportation Procurement
Use Cases	Last Mile Delivery
Challenge	The holiday season is a time of increased consumer spending, with a significant portion of purchases being made online. However, recent trends indicate a shift in consumer behavior, with a majority of Americans planning to purchase holiday gifts from local retailers with an online presence rather than online-only retailers like Amazon or Wayfair. This shift is particularly pronounced among younger generations, with 75% of Gen Z and 79% of Millennials planning to make such purchases. These consumers are driven by a preference for shopping small and locally, supporting businesses that align with their values and ethics, including environmental consciousness. A small Christmas tree delivery business, NYCTrees.com, faced the challenge of meeting these consumer demands while also ensuring efficient and convenient delivery. Read More
About Customer	NYCTrees.com's customers are primarily residents of New York City, with a significant portion being younger consumers from the Gen Z and Millennial demographics. These customers value shopping small and locally, and they prefer to support businesses that align with their values and ethics, including environmental consciousness. They are willing to pay higher delivery fees for online purchases if a company has initiatives to offset its carbon footprint. Convenience is also a key factor for these customers, with many appreciating the 'one-stop shop' and 'hassle-free holiday' experience provided by NYCTrees.com. The company has built strong relationships with its customers over the years, with some families ordering every single year since the business started. Read More
Solution	NYCTrees.com addressed this challenge by leveraging Onfleet's last-mile delivery management software. This software enabled the company to quickly and efficiently route and deliver thousands of Christmas trees to NYC residents each year. Every tree delivered came with the tree stand, delivery, installation, and a tree skirt, and customers could add on a decoration package or decorate their own home with fresh garland and wreaths. NYCTrees.com also offered a removal service to have the trees mulched for local parks after the holidays, aligning with the environmental consciousness of its customers. The use of Onfleet's delivery app transformed the delivery process, making it a 'one-stop shop' and a 'hassle-free holiday' for customers. Read More Log in to view content
Contents

Applicable Industries

Consumer Goods

Transportation

Applicable Functions

Logistics & Transportation

Procurement

Use Cases

Last Mile Delivery

Challenge

The holiday season is a time of increased consumer spending, with a significant portion of purchases being made online. However, recent trends indicate a shift in consumer behavior, with a majority of Americans planning to purchase holiday gifts from local retailers with an online presence rather than online-only retailers like Amazon or Wayfair. This shift is particularly pronounced among younger generations, with 75% of Gen Z and 79% of Millennials planning to make such purchases. These consumers are driven by a preference for shopping small and locally, supporting businesses that align with their values and ethics, including environmental consciousness. A small Christmas tree delivery business, NYCTrees.com, faced the challenge of meeting these consumer demands while also ensuring efficient and convenient delivery.

About Customer

NYCTrees.com's customers are primarily residents of New York City, with a significant portion being younger consumers from the Gen Z and Millennial demographics. These customers value shopping small and locally, and they prefer to support businesses that align with their values and ethics, including environmental consciousness. They are willing to pay higher delivery fees for online purchases if a company has initiatives to offset its carbon footprint. Convenience is also a key factor for these customers, with many appreciating the 'one-stop shop' and 'hassle-free holiday' experience provided by NYCTrees.com. The company has built strong relationships with its customers over the years, with some families ordering every single year since the business started.

Solution

NYCTrees.com addressed this challenge by leveraging Onfleet's last-mile delivery management software. This software enabled the company to quickly and efficiently route and deliver thousands of Christmas trees to NYC residents each year. Every tree delivered came with the tree stand, delivery, installation, and a tree skirt, and customers could add on a decoration package or decorate their own home with fresh garland and wreaths. NYCTrees.com also offered a removal service to have the trees mulched for local parks after the holidays, aligning with the environmental consciousness of its customers. The use of Onfleet's delivery app transformed the delivery process, making it a 'one-stop shop' and a 'hassle-free holiday' for customers.

Impact #1	The use of Onfleet's last-mile delivery management software has significantly improved the operational efficiency of NYCTrees.com. The software has enabled the company to quickly and efficiently route and deliver thousands of Christmas trees each year, transforming the delivery process into a 'one-stop shop' and a 'hassle-free holiday' for customers. This has not only enhanced customer satisfaction but also strengthened the company's relationships with its customers. Furthermore, the company's commitment to environmental sustainability, as demonstrated by its tree mulching service, has resonated with its customers' values and ethics, further enhancing its reputation and customer loyalty.

Impact #1

The use of Onfleet's last-mile delivery management software has significantly improved the operational efficiency of NYCTrees.com. The software has enabled the company to quickly and efficiently route and deliver thousands of Christmas trees each year, transforming the delivery process into a 'one-stop shop' and a 'hassle-free holiday' for customers. This has not only enhanced customer satisfaction but also strengthened the company's relationships with its customers. Furthermore, the company's commitment to environmental sustainability, as demonstrated by its tree mulching service, has resonated with its customers' values and ethics, further enhancing its reputation and customer loyalty.

Benefit #1	64% of Americans plan to purchase a holiday gift online from a physical retailer and have it delivered directly to them this holiday season.
Benefit #2	75% of Gen Z and 79% of Millennials plan to purchase a holiday gift online from a physical retailer and have it delivered directly to them.
Benefit #3	79% of Americans with children under 18 in the household plan to purchase a holiday gift for a friend or family member online from a physical retailer and have it delivered to them this holiday season.

Benefit #1

64% of Americans plan to purchase a holiday gift online from a physical retailer and have it delivered directly to them this holiday season.

Benefit #2

75% of Gen Z and 79% of Millennials plan to purchase a holiday gift online from a physical retailer and have it delivered directly to them.

Benefit #3

79% of Americans with children under 18 in the household plan to purchase a holiday gift for a friend or family member online from a physical retailer and have it delivered to them this holiday season.

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Overview

Sustainable and Convenient Holiday Shopping: A Case Study on NYCTrees.com

Operational Impact

Quantitative Benefit