Tableau Case Studies SuperData delights clients with Tableau & Amazon Redshift

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	SuperData delights clients with Tableau & Amazon Redshift Tableau

SuperData delights clients with Tableau & Amazon Redshift

Tableau

Technology Category	Application Infrastructure & Middleware - Data Visualization Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries	Electronics
Applicable Functions	Product Research & Development Sales & Marketing
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	SuperData, a market intelligence research provider specializing in the video game sector, was struggling with an Excel-based product that couldn't efficiently handle the data from over 40 million video gamers each month. The reports generated were multi-spreadsheet and required customers to dig for insights. The company needed a solution that could handle large data volumes and present insights in an easily digestible format. They also needed to ensure data security, as the data was gathered directly from game companies and shared anonymously. The company initially tried an open-source business intelligence solution, but it didn't meet their needs. Read More
About Customer	SuperData is a privately-held market intelligence research provider specializing in the video game sector. Founded in 2009, the company has become a go-to source for insights into the gaming world, with customers ranging from Wargaming and Trion to payment firms and game publishers. Each month, the SuperData team collects, cleans, and aggregates transactional data from nearly 40 million paying gamers. The data is gathered directly from the game companies themselves and combined with relevant data from other sources to deliver reports that speak to the broader industry. As a small company employing fewer than 50 people, working efficiently with big data is crucial for SuperData. Read More
Solution	SuperData chose Tableau and Amazon Redshift for its Arcade gaming intelligence product. The company developed Arcade, game data intelligence reports built in Tableau. SuperData analysts author visualizations in Tableau Desktop and connect to data stored in Amazon Redshift using Tableau’s native data connector. The completed dashboards and visualizations are then published to Tableau Server, where customers and internal users can log on to view and interact with the data. This solution allowed SuperData to work more efficiently with big data, improve sales, and increase customer satisfaction. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Infrastructure as a Service (IaaS) - Cloud Databases

Applicable Industries

Electronics

Applicable Functions

Product Research & Development

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

SuperData, a market intelligence research provider specializing in the video game sector, was struggling with an Excel-based product that couldn't efficiently handle the data from over 40 million video gamers each month. The reports generated were multi-spreadsheet and required customers to dig for insights. The company needed a solution that could handle large data volumes and present insights in an easily digestible format. They also needed to ensure data security, as the data was gathered directly from game companies and shared anonymously. The company initially tried an open-source business intelligence solution, but it didn't meet their needs.

About Customer

SuperData is a privately-held market intelligence research provider specializing in the video game sector. Founded in 2009, the company has become a go-to source for insights into the gaming world, with customers ranging from Wargaming and Trion to payment firms and game publishers. Each month, the SuperData team collects, cleans, and aggregates transactional data from nearly 40 million paying gamers. The data is gathered directly from the game companies themselves and combined with relevant data from other sources to deliver reports that speak to the broader industry. As a small company employing fewer than 50 people, working efficiently with big data is crucial for SuperData.

Solution

SuperData chose Tableau and Amazon Redshift for its Arcade gaming intelligence product. The company developed Arcade, game data intelligence reports built in Tableau. SuperData analysts author visualizations in Tableau Desktop and connect to data stored in Amazon Redshift using Tableau’s native data connector. The completed dashboards and visualizations are then published to Tableau Server, where customers and internal users can log on to view and interact with the data. This solution allowed SuperData to work more efficiently with big data, improve sales, and increase customer satisfaction.

Impact #1	Improved sales with an increase in new clients attributed in part to the Tableau solution.
Impact #2	Delighted existing clients with the new Arcade reports, leading to word spreading quickly to customers not yet receiving the new intelligence reports.
Impact #3	Increased speed and flexibility, with backend time for getting stuff through dashboards substantially improved, allowing the company to serve more customers.

Impact #1

Improved sales with an increase in new clients attributed in part to the Tableau solution.

Impact #2

Delighted existing clients with the new Arcade reports, leading to word spreading quickly to customers not yet receiving the new intelligence reports.

Impact #3

Increased speed and flexibility, with backend time for getting stuff through dashboards substantially improved, allowing the company to serve more customers.

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Overview

SuperData delights clients with Tableau & Amazon Redshift

Operational Impact