Adverity Case Studies Superbet Boosts Productivity and Saves Time with Adverity

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	Superbet Boosts Productivity and Saves Time with Adverity Adverity

Superbet Boosts Productivity and Saves Time with Adverity

Adverity

Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Retail Store Automation Time Sensitive Networking
Challenge	Superbet, a leading sports betting and gaming operator, was facing challenges in measuring the effectiveness of their marketing efforts due to the lack of a dedicated marketing data team. They were using various platforms for their operations, but tracking and updating across these platforms was proving to be time-consuming and at times, impossible due to limited resources. The company operates across multiple geographies, with localized campaigns in place across various channels. Therefore, being able to track, analyze, and improve their marketing programs was crucial for their continued growth. The challenge was to find a solution that could streamline their process, improve the speed and accuracy of their marketing data and analysis, and save time. Read More
About Customer	Superbet is a leading sports betting and gaming operator headquartered in Romania and rapidly growing in Poland. The company's retail network spans across over 1,300 shops and offers customers pre-match and live sports betting, slots, virtual betting, and lottery offerings. As part of their transformation into a digital-first entertainment company, Superbet has started incorporating marketing automation into aspects of their core business. The company operates across multiple geographies, with localized campaigns in place across various channels. Read More
Solution	Superbet partnered with Adverity to address their challenges. Adverity's 'plug and play' approach allowed Superbet to easily integrate their data from multiple sources, tweak data, and ingest it directly through their data warehouse. This partnership not only streamlined their entire process but also increased visibility, enabling a much smoother governance process over their data sources. Superbet is now able to rapidly pinpoint anything out of the ordinary and know exactly where to turn to find a fast, effective solution. Adverity’s intuitive interface makes the user journey easy and understandable, saving Superbet over 10 hours per week, which can now be dedicated to more important marketing activities. Read More Log in to view content
Contents

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Retail Store Automation

Time Sensitive Networking

Challenge

Superbet, a leading sports betting and gaming operator, was facing challenges in measuring the effectiveness of their marketing efforts due to the lack of a dedicated marketing data team. They were using various platforms for their operations, but tracking and updating across these platforms was proving to be time-consuming and at times, impossible due to limited resources. The company operates across multiple geographies, with localized campaigns in place across various channels. Therefore, being able to track, analyze, and improve their marketing programs was crucial for their continued growth. The challenge was to find a solution that could streamline their process, improve the speed and accuracy of their marketing data and analysis, and save time.

About Customer

Superbet is a leading sports betting and gaming operator headquartered in Romania and rapidly growing in Poland. The company's retail network spans across over 1,300 shops and offers customers pre-match and live sports betting, slots, virtual betting, and lottery offerings. As part of their transformation into a digital-first entertainment company, Superbet has started incorporating marketing automation into aspects of their core business. The company operates across multiple geographies, with localized campaigns in place across various channels.

Solution

Superbet partnered with Adverity to address their challenges. Adverity's 'plug and play' approach allowed Superbet to easily integrate their data from multiple sources, tweak data, and ingest it directly through their data warehouse. This partnership not only streamlined their entire process but also increased visibility, enabling a much smoother governance process over their data sources. Superbet is now able to rapidly pinpoint anything out of the ordinary and know exactly where to turn to find a fast, effective solution. Adverity’s intuitive interface makes the user journey easy and understandable, saving Superbet over 10 hours per week, which can now be dedicated to more important marketing activities.

Impact #1	The partnership with Adverity has had a significant impact on Superbet's operations. The streamlined process and increased visibility have improved the governance process over their data sources. The company can now rapidly identify any anomalies and find fast, effective solutions. The intuitive interface of Adverity has made the user journey easy and understandable. With the time saved, Superbet’s teams are now able to dedicate more time to the marketing activities that matter, performing rapid analysis, creating detailed reports, and identifying the quick-wins and long-term strategies to help make the important decisions.

Impact #1

The partnership with Adverity has had a significant impact on Superbet's operations. The streamlined process and increased visibility have improved the governance process over their data sources. The company can now rapidly identify any anomalies and find fast, effective solutions. The intuitive interface of Adverity has made the user journey easy and understandable. With the time saved, Superbet’s teams are now able to dedicate more time to the marketing activities that matter, performing rapid analysis, creating detailed reports, and identifying the quick-wins and long-term strategies to help make the important decisions.

Benefit #1	10+ hours saved per week on manual data wrangling
Benefit #2	Faster access to data

Benefit #1

10+ hours saved per week on manual data wrangling

Benefit #2

Faster access to data

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Overview

Superbet Boosts Productivity and Saves Time with Adverity

Operational Impact

Quantitative Benefit