Infor Case Studies Sunny Delight Beverages Co. Case Study

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	Sunny Delight Beverages Co. Case Study Infor

Sunny Delight Beverages Co. Case Study

Infor

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Food & Beverage
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Inventory Management Supply Chain Visibility
Services	Data Science Services
Challenge	Sunny Delight Beverages Co., a leading producer of juice-based drinks in North America, was facing a challenge with its legacy business intelligence applications. The company had eight different legacy business intelligence applications in place, all with independent silos of data. This led to conflicting figures being presented to executives as end users were working off unique silos of data. This disparity led to revenue unpredictability, lower margins than necessary, high inventory buffers, and a lack of understanding true profitability from sales promotions. The legacy systems SunnyD had in place were too monolithic to support user self-service and agility. End-user data discovery tools, on the other hand, would amplify existing data silos. Read More
About Customer	Sunny Delight Beverages Co. is a leading producer of juice-based drinks in North America. The company has four brands, including its flagship, SunnyD. When the company was spun off from Proctor & Gamble, it had eight different legacy business intelligence applications in place, all with independent silos of data. This led to conflicting figures being presented to executives as end users were working off unique silos of data. The company recognized the need to modernize and take a strategic approach to business intelligence. They aimed to empower end-users to make decisions at the speed of business while providing governance and a holistic view of the company’s data. Read More
Solution	SunnyD chose Birst Networked BI to integrate data from multiple sources with transparent data governance, while at the same time providing self-service analytic capabilities to both technical and non-technical users. Birst provided SunnyD with an all-in-one platform for data aggregation, refinement and governance, with department-level dashboards customized on-demand. Its comprehensive solution enables the lines of business with department-level agility, but also provides enterprise-wide data consistency. This cross-functional visibility has created tremendous business value. For example, promotional uplift, traditionally measured by marketing, also impacts shipping expenses, which are measured by logistics. By recognizing this interaction, SunnyD has been able to make improvements in both areas. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Food & Beverage

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Inventory Management

Supply Chain Visibility

Services

Data Science Services

Challenge

Sunny Delight Beverages Co., a leading producer of juice-based drinks in North America, was facing a challenge with its legacy business intelligence applications. The company had eight different legacy business intelligence applications in place, all with independent silos of data. This led to conflicting figures being presented to executives as end users were working off unique silos of data. This disparity led to revenue unpredictability, lower margins than necessary, high inventory buffers, and a lack of understanding true profitability from sales promotions. The legacy systems SunnyD had in place were too monolithic to support user self-service and agility. End-user data discovery tools, on the other hand, would amplify existing data silos.

About Customer

Sunny Delight Beverages Co. is a leading producer of juice-based drinks in North America. The company has four brands, including its flagship, SunnyD. When the company was spun off from Proctor & Gamble, it had eight different legacy business intelligence applications in place, all with independent silos of data. This led to conflicting figures being presented to executives as end users were working off unique silos of data. The company recognized the need to modernize and take a strategic approach to business intelligence. They aimed to empower end-users to make decisions at the speed of business while providing governance and a holistic view of the company’s data.

Solution

SunnyD chose Birst Networked BI to integrate data from multiple sources with transparent data governance, while at the same time providing self-service analytic capabilities to both technical and non-technical users. Birst provided SunnyD with an all-in-one platform for data aggregation, refinement and governance, with department-level dashboards customized on-demand. Its comprehensive solution enables the lines of business with department-level agility, but also provides enterprise-wide data consistency. This cross-functional visibility has created tremendous business value. For example, promotional uplift, traditionally measured by marketing, also impacts shipping expenses, which are measured by logistics. By recognizing this interaction, SunnyD has been able to make improvements in both areas.

Impact #1	SunnyD improved promotion forecast accuracy and visibility into transportation schedule dependencies.
Impact #2	SunnyD is able to understand store-level inventory and seasonal changes in real time.
Impact #3	With more effective order and fulfillment processes in place, as well as an understanding of true demand, SunnyD has been able to decrease volumes at plants and change production schedules.

Impact #1

SunnyD improved promotion forecast accuracy and visibility into transportation schedule dependencies.

Impact #2

SunnyD is able to understand store-level inventory and seasonal changes in real time.

Impact #3

With more effective order and fulfillment processes in place, as well as an understanding of true demand, SunnyD has been able to decrease volumes at plants and change production schedules.

Benefit #1	7% Transportation Savings
Benefit #2	2% Sales Increase
Benefit #3	90% Reduction in Plant Overtime Costs

Benefit #1

7% Transportation Savings

Benefit #2

2% Sales Increase

Benefit #3

90% Reduction in Plant Overtime Costs

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Overview

Sunny Delight Beverages Co. Case Study

Operational Impact

Quantitative Benefit