Altair Case Studies Sundog Eyewear's Transition to 3D Modeling with solidThinking Evolve

	Sundog Eyewear's Transition to 3D Modeling with solidThinking Evolve Altair

Sundog Eyewear's Transition to 3D Modeling with solidThinking Evolve

Altair

Technology Category	Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Cement Equipment & Machinery
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Construction Management Virtual Prototyping & Product Testing
Challenge	Sundog Eyewear, a company committed to providing high-quality, innovative eyewear, faced the challenge of transitioning from a traditional 2D sketching process to a modern 3D modeling approach. The company needed to capture all the details of a production design, which was difficult with their existing 2D sketching process. The challenge was to find a tool that could help them visualize new products with realistic renderings, explore styling alternatives, and export the digital model. The tool also needed to be user-friendly and compatible with the Apple machines the company was familiar with. The Creative Director of Sundog Eyewear, Michal Hrk, who had years of experience in advertising and graphic design but no formal 3D modeling experience, was tasked with finding a solution. Read More
About Customer	Sundog Eyewear is a company that is constantly evolving to provide products that fulfill its commitment to genuine performance in terms of outstanding value, impeccable styling, dependability, and most importantly, superior protection from the elements. The company integrates different technologies in design and construction, resulting in a higher state of quality that is both functional and innovative. The Creative Director of Sundog Eyewear, Michal Hrk, had years of experience in the advertising and graphic design worlds before joining Sundog Eyewear. Over the past few years, his role has evolved from traditional graphic design and communications to product design and styling of sunglasses for both performance-sport, and casual-lifestyle. Read More
Solution	Sundog Eyewear adopted solidThinking Evolve to address their challenge. This tool allowed Sundog's designers to start with an initial sketch, explore styling alternatives, and visualize new products with realistic renderings, all before exporting the digital models required by others in the product development process. The tool was easy to learn and use, and it was compatible with the Apple machines the company was already using. One of the key features of Evolve that proved beneficial for Sundog was the Stretch Tool, which allowed the user to interact with complicated surfaces using a simple 2D approach. This feature enabled the designers to create complex 3D surfaces and stretch them into linear surfaces to easily apply precise trims for the final shape. The tool also allowed the designers to re-apply the newly trimmed surface back into its 3D position, integrating their 2D workflow into their 3D models. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Cement

Equipment & Machinery

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Construction Management

Virtual Prototyping & Product Testing

Challenge

Sundog Eyewear, a company committed to providing high-quality, innovative eyewear, faced the challenge of transitioning from a traditional 2D sketching process to a modern 3D modeling approach. The company needed to capture all the details of a production design, which was difficult with their existing 2D sketching process. The challenge was to find a tool that could help them visualize new products with realistic renderings, explore styling alternatives, and export the digital model. The tool also needed to be user-friendly and compatible with the Apple machines the company was familiar with. The Creative Director of Sundog Eyewear, Michal Hrk, who had years of experience in advertising and graphic design but no formal 3D modeling experience, was tasked with finding a solution.

About Customer

Sundog Eyewear is a company that is constantly evolving to provide products that fulfill its commitment to genuine performance in terms of outstanding value, impeccable styling, dependability, and most importantly, superior protection from the elements. The company integrates different technologies in design and construction, resulting in a higher state of quality that is both functional and innovative. The Creative Director of Sundog Eyewear, Michal Hrk, had years of experience in the advertising and graphic design worlds before joining Sundog Eyewear. Over the past few years, his role has evolved from traditional graphic design and communications to product design and styling of sunglasses for both performance-sport, and casual-lifestyle.

Solution

Sundog Eyewear adopted solidThinking Evolve to address their challenge. This tool allowed Sundog's designers to start with an initial sketch, explore styling alternatives, and visualize new products with realistic renderings, all before exporting the digital models required by others in the product development process. The tool was easy to learn and use, and it was compatible with the Apple machines the company was already using. One of the key features of Evolve that proved beneficial for Sundog was the Stretch Tool, which allowed the user to interact with complicated surfaces using a simple 2D approach. This feature enabled the designers to create complex 3D surfaces and stretch them into linear surfaces to easily apply precise trims for the final shape. The tool also allowed the designers to re-apply the newly trimmed surface back into its 3D position, integrating their 2D workflow into their 3D models.

Impact #1	The adoption of solidThinking Evolve brought about significant operational improvements for Sundog Eyewear. The tool allowed for a more detailed and precise design process, enabling the designers to communicate even the smallest intricacies with people across the world, including suppliers. This improved communication led to a better understanding of the design intent, reducing the chances of errors and misunderstandings. The tool also allowed for more freedom to explore a design inside the modeling environment, leading to the discovery of unexpected and better end results. The fast creation of photorealistic renderings not only improved the design process but also extended its usefulness to marketing, allowing the company to showcase new products before they were manufactured or even prototyped.

Impact #1

The adoption of solidThinking Evolve brought about significant operational improvements for Sundog Eyewear. The tool allowed for a more detailed and precise design process, enabling the designers to communicate even the smallest intricacies with people across the world, including suppliers. This improved communication led to a better understanding of the design intent, reducing the chances of errors and misunderstandings. The tool also allowed for more freedom to explore a design inside the modeling environment, leading to the discovery of unexpected and better end results. The fast creation of photorealistic renderings not only improved the design process but also extended its usefulness to marketing, allowing the company to showcase new products before they were manufactured or even prototyped.

Benefit #1	Evolve enabled faster design times
Benefit #2	More exploration of designs was possible with the easy-to-use 3D modeling tool
Benefit #3	Better communication was achieved, especially with manufacturing facilities on the other side of the world

Benefit #1

Evolve enabled faster design times

Benefit #2

More exploration of designs was possible with the easy-to-use 3D modeling tool

Benefit #3

Better communication was achieved, especially with manufacturing facilities on the other side of the world

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Overview

Sundog Eyewear's Transition to 3D Modeling with solidThinking Evolve

Operational Impact

Quantitative Benefit