Unifonic Case Studies Success stories powered by Unifonic: BIMA

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	Success stories powered by Unifonic: BIMA Unifonic

Success stories powered by Unifonic: BIMA

Unifonic

Technology Category	Analytics & Modeling - Natural Language Processing (NLP) Application Infrastructure & Middleware - API Integration & Management
Applicable Functions	Sales & Marketing
Use Cases	Chatbots
Services	System Integration
Challenge	BIMA, Oman’s largest insurance aggregator portal, was facing challenges in ensuring a good customer experience while protecting data and maintaining compliance in the highly competitive insurance brokerage market. The company, which accounts for 10 percent of the country’s motor insurance market and processes around 500 policies every day, needed a more efficient way to communicate with its customers. The company's legacy communication systems were not meeting its marketing and customer support requirements. Read More
About Customer	BIMA is Oman’s largest insurance aggregator portal that offers a range of products, including life, home, and motor insurance. The insurance broker accounts for 10 percent of the country’s motor insurance market and processes around 500 policies every day. Insurance buyers can log into BIMA’s unbiased portal, which lines up quotes from 13 insurance providers and choose the best option for them, saving lots of money and time. Read More
Solution	To bolster its customer experience strategy, BIMA deployed the WhatsApp Business solution from Unifonic to meet its marketing and customer support requirements. The company also uses Unifonic’s Chatbot for its customer service and support operations. BIMA has configured its bots, using Unifonics Chatbot Builder, to handle the first half of transactions, which is usually to assist users in finding information. BIMA is now gearing up to launch its B2B platform and plans to scale up the Unifonic solution to support its expansion plans. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Natural Language Processing (NLP)

Application Infrastructure & Middleware - API Integration & Management

Applicable Functions

Sales & Marketing

Use Cases

Chatbots

Services

System Integration

Challenge

BIMA, Oman’s largest insurance aggregator portal, was facing challenges in ensuring a good customer experience while protecting data and maintaining compliance in the highly competitive insurance brokerage market. The company, which accounts for 10 percent of the country’s motor insurance market and processes around 500 policies every day, needed a more efficient way to communicate with its customers. The company's legacy communication systems were not meeting its marketing and customer support requirements.

About Customer

BIMA is Oman’s largest insurance aggregator portal that offers a range of products, including life, home, and motor insurance. The insurance broker accounts for 10 percent of the country’s motor insurance market and processes around 500 policies every day. Insurance buyers can log into BIMA’s unbiased portal, which lines up quotes from 13 insurance providers and choose the best option for them, saving lots of money and time.

Solution

To bolster its customer experience strategy, BIMA deployed the WhatsApp Business solution from Unifonic to meet its marketing and customer support requirements. The company also uses Unifonic’s Chatbot for its customer service and support operations. BIMA has configured its bots, using Unifonics Chatbot Builder, to handle the first half of transactions, which is usually to assist users in finding information. BIMA is now gearing up to launch its B2B platform and plans to scale up the Unifonic solution to support its expansion plans.

Impact #1	BIMA has significantly reduced customer support costs and improved its quality.
Impact #2	The company has been able to deliver policy documents through WhatsApp, providing a hassle-free experience for customers.
Impact #3	BIMA has been able to automate processes with chatbots, speeding up response times for customers in need of immediate assistance.

Impact #1

BIMA has significantly reduced customer support costs and improved its quality.

Impact #2

The company has been able to deliver policy documents through WhatsApp, providing a hassle-free experience for customers.

Impact #3

BIMA has been able to automate processes with chatbots, speeding up response times for customers in need of immediate assistance.

Benefit #1	BIMA accounts for 10 percent of the country’s motor insurance market and processes around 500 policies every day.
Benefit #2	The company offers quotes from 13 insurance providers, saving customers time and money.

Benefit #1

BIMA accounts for 10 percent of the country’s motor insurance market and processes around 500 policies every day.

Benefit #2

The company offers quotes from 13 insurance providers, saving customers time and money.

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Overview

Success stories powered by Unifonic: BIMA

Operational Impact

Quantitative Benefit