With its high initial cost and ongoing expense, is becoming harder to defend in a market increasingly reliant on software-as-a-service (SaaS). One major technology player saw an opportunity to increase its revenue by adding a subscription payment model to its traditional on-premises licensing.
Adding subscriptions meant changes to product and solution pricing, support, and billing as well as the underlying technology for these processes. A new technology platform would be required to support these business model changes.
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