Case Studies StrongView Increases Web Engagement and Conversions with Company-Targeted Advertising from Demandbase

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	StrongView Increases Web Engagement and Conversions with Company-Targeted Advertising from Demandbase

StrongView Increases Web Engagement and Conversions with Company-Targeted Advertising from Demandbase

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Digital Thread Predictive Quality Analytics
Services	Software Design & Engineering Services System Integration Training
Challenge	StrongView, a leader in email, mobile, and social media marketing solutions, faced the challenge of competing against larger, more established competitors. The company needed a cost-effective way to provide 'air cover' to Sales by educating prospective customers before engaging with their target accounts. The Marketing team had to change misconceptions away from a legacy business model and required a solution to attract and drive prospective customers to their website. Read More
About Customer	StrongView is a prominent provider of email, mobile, and social media marketing solutions. Their offerings enable marketers to execute multi-channel programs aimed at acquiring, retaining, and driving loyalty across customer initiatives. The company's solutions include email marketing, transactional email, lifecycle marketing, mobile, and viral marketing technology, all designed to help marketers increase reach and revenue. StrongView's innovative approach and comprehensive suite of marketing tools make it a key player in the digital marketing landscape. Read More
Solution	StrongView adopted Demandbase's Company-Targeted Advertising, part of the Targeting & Personalization platform, to combine digital advertising with strategic account marketing. The goal was to attract and drive prospective customers to strongview.com, where they would see personalized messages educating them on StrongView’s solutions and value propositions. The Marketing team launched an 'air cover program' targeting a list of 500 strategic accounts, using personalized ad creative with four key messaging themes. Dynamic impressions were served only to these target accounts, leveraging the Demandbase platform to present unique ads wherever the accounts were on the web. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - API Integration & Management

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Digital Thread

Predictive Quality Analytics

Services

Software Design & Engineering Services

System Integration

Training

Challenge

StrongView, a leader in email, mobile, and social media marketing solutions, faced the challenge of competing against larger, more established competitors. The company needed a cost-effective way to provide 'air cover' to Sales by educating prospective customers before engaging with their target accounts. The Marketing team had to change misconceptions away from a legacy business model and required a solution to attract and drive prospective customers to their website.

About Customer

StrongView is a prominent provider of email, mobile, and social media marketing solutions. Their offerings enable marketers to execute multi-channel programs aimed at acquiring, retaining, and driving loyalty across customer initiatives. The company's solutions include email marketing, transactional email, lifecycle marketing, mobile, and viral marketing technology, all designed to help marketers increase reach and revenue. StrongView's innovative approach and comprehensive suite of marketing tools make it a key player in the digital marketing landscape.

Solution

StrongView adopted Demandbase's Company-Targeted Advertising, part of the Targeting & Personalization platform, to combine digital advertising with strategic account marketing. The goal was to attract and drive prospective customers to strongview.com, where they would see personalized messages educating them on StrongView’s solutions and value propositions. The Marketing team launched an 'air cover program' targeting a list of 500 strategic accounts, using personalized ad creative with four key messaging themes. Dynamic impressions were served only to these target accounts, leveraging the Demandbase platform to present unique ads wherever the accounts were on the web.

Impact #1	StrongView saw a 42% lift in website traffic from the targeted list of 500 accounts, indicating increased engagement from advertising to website activity.
Impact #2	The company experienced a 29% conversion rate from inactive to active accounts, with new visits from strategic accounts that had been dormant for at least two months.
Impact #3	There was a 20X increase in time spent on the website, with a significant rise in page views due to personalized, targeted messages.

Impact #1

StrongView saw a 42% lift in website traffic from the targeted list of 500 accounts, indicating increased engagement from advertising to website activity.

Impact #2

The company experienced a 29% conversion rate from inactive to active accounts, with new visits from strategic accounts that had been dormant for at least two months.

Impact #3

There was a 20X increase in time spent on the website, with a significant rise in page views due to personalized, targeted messages.

Benefit #1	42% lift in website traffic from the targeted list of 500 accounts.
Benefit #2	29% conversion rate from inactive to active accounts.
Benefit #3	20X increase in time spent on the website.

Benefit #1

42% lift in website traffic from the targeted list of 500 accounts.

Benefit #2

29% conversion rate from inactive to active accounts.

Benefit #3

20X increase in time spent on the website.

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Overview

StrongView Increases Web Engagement and Conversions with Company-Targeted Advertising from Demandbase

Operational Impact

Quantitative Benefit