AppFolio Case Studies Streamlining Property Management: A Case Study on Flock DC and AppFolio
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Streamlining Property Management: A Case Study on Flock DC and AppFolio

AppFolio
Functional Applications - Computerized Maintenance Management Systems (CMMS)
Sensors - Voltage Sensors
Buildings
Equipment & Machinery
Facility Management
Maintenance
Inventory Management
Flock DC, a property management company, was striving to be recognized for prioritizing resident and team member satisfaction. The CEO, Lisa Wise, was looking for a technology partner that would allow her to focus on this mission. The company needed a platform that would be accessible to maintenance staff in the field and provide residents with more flexibility in their communication with property management. The challenge was to find a software solution that was easy to use, robust, and practical in terms of communication tools. The company also wanted a solution that was mobile-friendly and cloud-based to streamline operations and allow residents to interface with their management company on the go.
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Flock DC is a property management company established in 2009 and based in Washington, DC. The company manages over 3,500 units and has 65 employees. Flock DC is a family of five companies that manages every type of residential real estate, from operating multifamily rentals to helping owners of single-family properties maintain their homes. Nest, the company’s multifamily arm, manages over one thousand units. Roost, the company’s employee-owned condo association management company, operates about 140 different buildings in the city. The company's mission is to provide the most empowering and dynamic living experience with a high degree of security to its residents.
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Flock DC found their solution in AppFolio, a software that met all their requirements. AppFolio's mobile-friendly and cloud-based platform was a game changer for Flock DC. It made things easier for their maintenance technicians and streamlined operations. The software also provided residents with the flexibility to communicate with the management company at their convenience, whether on the go through their phone or at home through their desktop. This solution allowed Flock DC to focus on bigger and better things, such as commissioning a mural from Rose Jaffe, which became a gathering place for the community. The software also created space for Lisa to focus on her mission of resident and team member satisfaction.
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The implementation of AppFolio's software had a significant impact on Flock DC's operations. It streamlined the company's processes, making it easier for maintenance technicians to do their jobs. The software also provided residents with the flexibility to communicate with the management company at their convenience, enhancing their overall experience. Moreover, the software freed up time for the company to focus on other important aspects, such as community engagement. For instance, they commissioned a mural that became a gathering place for the community. This not only improved the company's reputation but also contributed to the community's well-being.
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