Digizuite Case Studies Streamlining Operations Across Multiple Brands: A Case Study on Focus Brands

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	Streamlining Operations Across Multiple Brands: A Case Study on Focus Brands Digizuite

Streamlining Operations Across Multiple Brands: A Case Study on Focus Brands

Digizuite

Technology Category	Analytics & Modeling - Machine Learning
Applicable Industries	Food & Beverage Retail
Applicable Functions	Sales & Marketing
Use Cases	Inventory Management Retail Store Automation
Services	Data Science Services
Challenge	Focus Brands, a leading developer of global, multi-channel food service brands, faced a significant challenge in bringing together and streamlining the operations of its seven distinct brands. Each brand, acquired over a period of years, had its own processes, needs, and standards. The company needed to centralize its assets in a single Digital Asset Management (DAM) system to better serve franchisees and customers worldwide. The goal was to eliminate bottlenecks in the creative department and establish a feedback loop to understand which assets resonated with customers. The challenge also involved seamlessly integrating assets into all relevant channels while continuously improving customer experiences. Read More
About Customer	Focus Brands is a leading developer of global, multi-channel food service brands. With seven global brands, including Auntie Anne’s, Cinnabon, Jamba, and more, the company serves more than 12 million customers. As the #4 Food & Beverage Global Brand Licensor, Focus Brands has over 100 products and generates more than $1 billion in annual retail sales from their 6,000+ worldwide franchise locations. The company, which has over 1,200 employees, is headquartered in Atlanta, Georgia. Read More
Solution	To address the challenge, Focus Brands formed an advisory group of stakeholders from across the business to select a DAM. The goal was to centralize assets that were stored across 15 systems. The company understood the importance of aligning people to new ways of working, as well as selecting new technology. Once the business goals were clearly defined, the task of defining and enabling automations and integrations began. The company chose Digizuite DAM for its in-built and extensible library of automations and integrations. This allowed the company to streamline processes, eliminate much of the administrative work, and reduce the risk of human error. For instance, automated image recognition could identify celebrities in photos, which were then routed via the Legal department to ensure the right agreements and information were attached to the images. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Machine Learning

Applicable Industries

Food & Beverage

Retail

Applicable Functions

Sales & Marketing

Use Cases

Inventory Management

Retail Store Automation

Services

Data Science Services

Challenge

Focus Brands, a leading developer of global, multi-channel food service brands, faced a significant challenge in bringing together and streamlining the operations of its seven distinct brands. Each brand, acquired over a period of years, had its own processes, needs, and standards. The company needed to centralize its assets in a single Digital Asset Management (DAM) system to better serve franchisees and customers worldwide. The goal was to eliminate bottlenecks in the creative department and establish a feedback loop to understand which assets resonated with customers. The challenge also involved seamlessly integrating assets into all relevant channels while continuously improving customer experiences.

About Customer

Focus Brands is a leading developer of global, multi-channel food service brands. With seven global brands, including Auntie Anne’s, Cinnabon, Jamba, and more, the company serves more than 12 million customers. As the #4 Food & Beverage Global Brand Licensor, Focus Brands has over 100 products and generates more than $1 billion in annual retail sales from their 6,000+ worldwide franchise locations. The company, which has over 1,200 employees, is headquartered in Atlanta, Georgia.

Solution

To address the challenge, Focus Brands formed an advisory group of stakeholders from across the business to select a DAM. The goal was to centralize assets that were stored across 15 systems. The company understood the importance of aligning people to new ways of working, as well as selecting new technology. Once the business goals were clearly defined, the task of defining and enabling automations and integrations began. The company chose Digizuite DAM for its in-built and extensible library of automations and integrations. This allowed the company to streamline processes, eliminate much of the administrative work, and reduce the risk of human error. For instance, automated image recognition could identify celebrities in photos, which were then routed via the Legal department to ensure the right agreements and information were attached to the images.

Impact #1	The implementation of Digizuite DAM has brought about significant operational improvements for Focus Brands. The company conducted a content audit before going live, ensuring that all the assets going into the DAM were up-to-date. They also tested the experience with internal pilot groups to get fast feedback and make improvements on the fly. The system was stress-tested with stakeholders from PR and Creative, leading to real-time feedback and immediate improvements. The company is continuing to evolve beyond their initial footprint, with further investment in machine learning and automation capabilities. This will enable them to think bigger, making the DAM a resource across the entire business, with enthusiastic ambassadors across Focus Brands helping to drive the transformation.

Impact #1

The implementation of Digizuite DAM has brought about significant operational improvements for Focus Brands. The company conducted a content audit before going live, ensuring that all the assets going into the DAM were up-to-date. They also tested the experience with internal pilot groups to get fast feedback and make improvements on the fly. The system was stress-tested with stakeholders from PR and Creative, leading to real-time feedback and immediate improvements. The company is continuing to evolve beyond their initial footprint, with further investment in machine learning and automation capabilities. This will enable them to think bigger, making the DAM a resource across the entire business, with enthusiastic ambassadors across Focus Brands helping to drive the transformation.

Benefit #1	Centralized assets that were previously stored across 15 systems into one single platform
Benefit #2	Eliminated repetitive work across the content creation, approval, and management processes
Benefit #3	Reduced the risk of human error across the business

Benefit #1

Centralized assets that were previously stored across 15 systems into one single platform

Benefit #2

Eliminated repetitive work across the content creation, approval, and management processes

Benefit #3

Reduced the risk of human error across the business

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Overview

Streamlining Operations Across Multiple Brands: A Case Study on Focus Brands

Operational Impact

Quantitative Benefit