Brandfolder Case Studies Streamlining Design Process: Australian National University's Experience with Brandfolder Content Automation

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	Streamlining Design Process: Australian National University's Experience with Brandfolder Content Automation Brandfolder

Streamlining Design Process: Australian National University's Experience with Brandfolder Content Automation

Brandfolder

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Education
Applicable Functions	Product Research & Development
Use Cases	Leasing Finance Automation Material Handling Automation
Challenge	The Australian National University (ANU), a leading higher education provider in Australia, was facing significant brand fragmentation issues. The central graphic design studio was overwhelmed with requests and lacked the capacity to handle new work. This situation was further complicated by the impending launch of a refreshed brand identity. ANU wanted to avoid the brand inconsistency issues they had experienced in the past. However, they were aware that not all ANU staff were as proficient with InDesign as their central design studio. The challenge was to find a technology solution that could help them manage their design struggles, ensure brand consistency, and reduce the workload of the central design team. Read More
About Customer	The Australian National University (ANU) is Australia’s top higher education provider. Located in Canberra, ANU has a cohort of more than 20,000 students and nearly 4,000 professional and academic staff. ANU was founded in 1946, in a spirit of post-war optimism, with a significant role in helping realize Australia’s potential as the world recovered from a global crisis. Unlike any other university in Australia, ANU has five campuses and has been facing significant brand fragmentation issues, leading them to seek a technology solution to help with their design struggles. Read More
Solution	ANU found the solution in Brandfolder Content Automation’s brand management and templating platform. The platform was easy for non-designers to use, allowing them to create on-brand content and reduce the central design team’s workload. It locked down brand assets to ensure brand consistency, supporting the roll out of the refreshed ANU identity brand. The platform was simple to use and flexible enough to make changes without needing ongoing support. It also provided a quick and easy way for managers to approve content and could support ANU's decentralized structure while empowering colleagues to manage their own workflows and approval processes. Since its implementation in early 2019, the monthly export number of content pieces has increased month-on-month post the new brand identity launch. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Education

Applicable Functions

Product Research & Development

Use Cases

Leasing Finance Automation

Material Handling Automation

Challenge

The Australian National University (ANU), a leading higher education provider in Australia, was facing significant brand fragmentation issues. The central graphic design studio was overwhelmed with requests and lacked the capacity to handle new work. This situation was further complicated by the impending launch of a refreshed brand identity. ANU wanted to avoid the brand inconsistency issues they had experienced in the past. However, they were aware that not all ANU staff were as proficient with InDesign as their central design studio. The challenge was to find a technology solution that could help them manage their design struggles, ensure brand consistency, and reduce the workload of the central design team.

About Customer

The Australian National University (ANU) is Australia’s top higher education provider. Located in Canberra, ANU has a cohort of more than 20,000 students and nearly 4,000 professional and academic staff. ANU was founded in 1946, in a spirit of post-war optimism, with a significant role in helping realize Australia’s potential as the world recovered from a global crisis. Unlike any other university in Australia, ANU has five campuses and has been facing significant brand fragmentation issues, leading them to seek a technology solution to help with their design struggles.

Solution

ANU found the solution in Brandfolder Content Automation’s brand management and templating platform. The platform was easy for non-designers to use, allowing them to create on-brand content and reduce the central design team’s workload. It locked down brand assets to ensure brand consistency, supporting the roll out of the refreshed ANU identity brand. The platform was simple to use and flexible enough to make changes without needing ongoing support. It also provided a quick and easy way for managers to approve content and could support ANU's decentralized structure while empowering colleagues to manage their own workflows and approval processes. Since its implementation in early 2019, the monthly export number of content pieces has increased month-on-month post the new brand identity launch.

Impact #1	The implementation of Brandfolder Content Automation has not only resulted in significant cost savings for ANU, but it has also reduced the workload of the central design team. This has freed them up to work on more high-level strategic marketing campaigns with minimal brand check approvals required. The greatest benefit experienced is ANU staff using and applying the new identity with ease. In addition to people using and loving the platform, the detailed reporting provided by Brandfolder Content Automation has been beneficial in supporting ongoing reporting requirements and tracking in regards to the brand rollout.

Impact #1

The implementation of Brandfolder Content Automation has not only resulted in significant cost savings for ANU, but it has also reduced the workload of the central design team. This has freed them up to work on more high-level strategic marketing campaigns with minimal brand check approvals required. The greatest benefit experienced is ANU staff using and applying the new identity with ease. In addition to people using and loving the platform, the detailed reporting provided by Brandfolder Content Automation has been beneficial in supporting ongoing reporting requirements and tracking in regards to the brand rollout.

Benefit #1	6268 content pieces have been exported since the implementation of Brandfolder Content Automation in early 2019
Benefit #2	ANU has saved more than AU$840,000 in what would have been freelance design costs
Benefit #3	The monthly export number of content pieces has increased month-on-month post the new brand identity launch

Benefit #1

6268 content pieces have been exported since the implementation of Brandfolder Content Automation in early 2019

Benefit #2

ANU has saved more than AU$840,000 in what would have been freelance design costs

Benefit #3

The monthly export number of content pieces has increased month-on-month post the new brand identity launch

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Overview

Streamlining Design Process: Australian National University's Experience with Brandfolder Content Automation

Operational Impact

Quantitative Benefit