Paragon
Case Studies
Streamlining CRM Integrations for AI Lead Qualification: A Structurely Case Study
Overview
Streamlining CRM Integrations for AI Lead Qualification: A Structurely Case StudyParagon |
Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Middleware, SDKs & Libraries | |
Buildings Cement | |
Product Research & Development Sales & Marketing | |
Building Automation & Control Voice Biometrics | |
System Integration | |
Operational Impact
As a result of implementing Paragon, Structurely now has a fully embedded HubSpot integration up and running, allowing their customers to tap into the AI qualification power of their platform without leaving HubSpot’s interface. When a lead goes into HubSpot, the Structurely AI automatically emails or texts the lead to qualify them. If and when a lead is considered to be qualified, the lead’s qualification status is automatically updated, so that the sales rep can focus solely on the qualified leads. All conversations between the AI and the lead are also logged right in HubSpot, providing easy context for the sales reps. Additionally, having built the HubSpot integration and overcoming some of the complexities around the tiered permissions structures for their customers, they are now able to easily build out their Salesforce integration. This has equipped Structurely to target the enterprise customers who would have otherwise not considered using their lead qualification AI. | |
Quantitative Benefit
100% of customer success saved | |
Over 50% development time saved | |
Saved multiple hours every week for the customer success team | |