Overview
Streamlining CRM Data Management and Internal Workflows: A Case Study on StoryCorps and ZapierZapier |
Retail | |
Sales & Marketing | |
Leasing Finance Automation Retail Store Automation | |
System Integration | |
Operational Impact
The use of Zapier has significantly improved the efficiency of StoryCorps' operations. It has enabled the organization to centralize information about donors, contributors, and fans, making it easier for everyone at StoryCorps to communicate with these contacts. Producers now have access to information about contributing storytellers, marketers can access audience information for targeted outreach, and the development team can contact people for support based on known interests. Furthermore, the automation of the process of growing the newsletter list has ensured that interested subscribers receive a welcome message right away, improving the organization's engagement with its audience. Lastly, the use of Zapier has helped StoryCorps adapt to the challenges posed by the pandemic, enabling them to implement a digital paperwork process. | |
Quantitative Benefit
Saved many hours of manual work through automation | |
Reduced the lag time in adding new subscribers to the newsletter list from up to 30 days to immediate | |
Streamlined the process of identifying the best stories, reducing the time spent by producers in scanning through all new pieces | |