Acquia DAM Case Studies Streamlining Content Management and Enhancing E-commerce Experience: A PRADCO Case Study

Edit This Case Study Record

	Streamlining Content Management and Enhancing E-commerce Experience: A PRADCO Case Study Acquia DAM

Streamlining Content Management and Enhancing E-commerce Experience: A PRADCO Case Study

Acquia DAM

Technology Category	Functional Applications - Product Data Management Systems
Applicable Industries	Cement E-Commerce
Applicable Functions	Sales & Marketing
Use Cases	Outdoor Environmental Monitoring Retail Store Automation
Services	System Integration
Challenge	PRADCO Outdoor Brands, a division of EBSCO Industries, is a leading name in the outdoor space with over 5,000 SKUs across product lines. The company creates and manages a large volume of brand and product content to support marketing initiatives and digital commerce. However, PRADCO faced a significant challenge in managing this vast amount of content. Their brand and marketing content was stored in a system that could only be accessed by their creative team, leading to workflow inefficiencies as it took hours or even days to respond to file requests. Additionally, PRADCO lacked a centralized system to store product data such as specifications, weight, color, and SKU, and product marketing copy used for creating catalogs, marketing material, and e-commerce listings. The company primarily used spreadsheets to manually collect and manage product content, a process that was not only frustrating but also prone to errors. Read More
About Customer	PRADCO Outdoor Brands is a division of EBSCO Industries and is home to some of the most iconic hunting and fishing brands in the outdoor space. The company manages over 5,000 SKUs across product lines and uses a large volume of brand and product content to support its marketing initiatives and digital commerce. PRADCO's products are displayed across hundreds of websites and e-commerce channels, including Amazon, Walmart, Bass Pro Shops, Cabela’s, Academy Sports + Outdoors, and Dick’s Sporting Goods. As e-commerce continues to expand across industries, PRADCO is committed to delivering impactful and relevant digital experiences to stay competitive. Read More
Solution	To address these challenges, PRADCO implemented a digital asset management (DAM) solution, Acquia DAM, in 2015. This solution enabled teams to find the approved photos, videos, and creative assets they needed in minutes, significantly improving workflow efficiency. In 2021, PRADCO further enhanced their product content workflows by implementing Acquia PIM, a product information management system. With Acquia DAM and Acquia PIM, PRADCO could manage their product digital assets, data, and marketing copy in one view, replacing siloed spreadsheets and storage tools with a centralized location. Acquia PIM also allowed PRADCO to build customized product profiles capturing essential attributes for each product, manage product descriptions tailored to specific marketplaces, and streamline content distribution by exporting only the required product copy, information, and assets to retailers. Read More Log in to view content
Contents

Technology Category

Functional Applications - Product Data Management Systems

Applicable Industries

Cement

E-Commerce

Applicable Functions

Sales & Marketing

Use Cases

Outdoor Environmental Monitoring

Retail Store Automation

Services

System Integration

Challenge

PRADCO Outdoor Brands, a division of EBSCO Industries, is a leading name in the outdoor space with over 5,000 SKUs across product lines. The company creates and manages a large volume of brand and product content to support marketing initiatives and digital commerce. However, PRADCO faced a significant challenge in managing this vast amount of content. Their brand and marketing content was stored in a system that could only be accessed by their creative team, leading to workflow inefficiencies as it took hours or even days to respond to file requests. Additionally, PRADCO lacked a centralized system to store product data such as specifications, weight, color, and SKU, and product marketing copy used for creating catalogs, marketing material, and e-commerce listings. The company primarily used spreadsheets to manually collect and manage product content, a process that was not only frustrating but also prone to errors.

About Customer

PRADCO Outdoor Brands is a division of EBSCO Industries and is home to some of the most iconic hunting and fishing brands in the outdoor space. The company manages over 5,000 SKUs across product lines and uses a large volume of brand and product content to support its marketing initiatives and digital commerce. PRADCO's products are displayed across hundreds of websites and e-commerce channels, including Amazon, Walmart, Bass Pro Shops, Cabela’s, Academy Sports + Outdoors, and Dick’s Sporting Goods. As e-commerce continues to expand across industries, PRADCO is committed to delivering impactful and relevant digital experiences to stay competitive.

Solution

To address these challenges, PRADCO implemented a digital asset management (DAM) solution, Acquia DAM, in 2015. This solution enabled teams to find the approved photos, videos, and creative assets they needed in minutes, significantly improving workflow efficiency. In 2021, PRADCO further enhanced their product content workflows by implementing Acquia PIM, a product information management system. With Acquia DAM and Acquia PIM, PRADCO could manage their product digital assets, data, and marketing copy in one view, replacing siloed spreadsheets and storage tools with a centralized location. Acquia PIM also allowed PRADCO to build customized product profiles capturing essential attributes for each product, manage product descriptions tailored to specific marketplaces, and streamline content distribution by exporting only the required product copy, information, and assets to retailers.

Impact #1	The implementation of Acquia DAM and Acquia PIM has brought significant operational benefits to PRADCO. The self-serve access to content has brought agility and speed to workflows across teams, allowing them to spend less time on manual tasks and focus on strategic work. This has accelerated progress toward the company’s goals and objectives. The centralized repository for managing product data and copy has also enhanced accuracy across the company. By using Acquia PIM to build workflows, PRADCO ensures that all teams are using the same, approved content, thereby reducing the risk of human error and creating coordinated, accurate, and trustworthy e-commerce experiences across channels and touchpoints. Furthermore, the ability to organize, manage, and distribute digital content effectively has enabled PRADCO to deliver exceptional digital experiences that meet customer expectations.

Impact #1

The implementation of Acquia DAM and Acquia PIM has brought significant operational benefits to PRADCO. The self-serve access to content has brought agility and speed to workflows across teams, allowing them to spend less time on manual tasks and focus on strategic work. This has accelerated progress toward the company’s goals and objectives. The centralized repository for managing product data and copy has also enhanced accuracy across the company. By using Acquia PIM to build workflows, PRADCO ensures that all teams are using the same, approved content, thereby reducing the risk of human error and creating coordinated, accurate, and trustworthy e-commerce experiences across channels and touchpoints. Furthermore, the ability to organize, manage, and distribute digital content effectively has enabled PRADCO to deliver exceptional digital experiences that meet customer expectations.

Benefit #1	Reduced time to access approved photos, videos, and creative assets from hours or days to minutes
Benefit #2	Centralized management of over 5,000 SKUs across product lines
Benefit #3	Streamlined content distribution across hundreds of websites and e-commerce channels

Benefit #1

Reduced time to access approved photos, videos, and creative assets from hours or days to minutes

Benefit #2

Centralized management of over 5,000 SKUs across product lines

Benefit #3

Streamlined content distribution across hundreds of websites and e-commerce channels

Download PDF Version

Overview

Streamlining Content Management and Enhancing E-commerce Experience: A PRADCO Case Study

Operational Impact

Quantitative Benefit