Acquia DAM Case Studies Streamlining Content Management and Enhancing Brand Consistency: A Case Study on NKT

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	Streamlining Content Management and Enhancing Brand Consistency: A Case Study on NKT Acquia DAM

Streamlining Content Management and Enhancing Brand Consistency: A Case Study on NKT

Acquia DAM

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries	Cement Education
Applicable Functions	Sales & Marketing
Use Cases	Asset Health Management (AHM) Asset Lifecycle Management
Services	System Integration Training
Challenge	NKT, a leading cable supplier to the energy sector, faced significant challenges in managing their vast array of marketing content. The marketing team produced a range of materials, including print collateral, videos, and technical documentation, which were used across multiple websites, social media, and other channels. However, the content was stored across various hard drives and tools, making it difficult to locate the required files. This lack of a central repository for their creative content led to workflow bottlenecks and challenges. The process of locating the right file was time-consuming, and in some cases, impossible. Consequently, outdated content saved on individual computers was often used, negatively impacting the brand experience. Read More
About Customer	NKT is a leading cable supplier to the energy sector, with its headquarters in Denmark and a presence in 14 countries. The company's marketing team produces a wide range of materials, including print collateral, videos, and technical documentation, featuring imagery of their products and large-scale installation projects. This content is used across multiple websites, social media, and other channels. Despite the significant scale and reach of their marketing efforts, NKT faced challenges in managing their content due to the lack of a central repository. Read More
Solution	To streamline their content workflows and achieve cohesive brand messaging across channels and regions, NKT implemented Acquia DAM in 2018. This solution combined all of NKT’s siloed storage locations into a single, searchable repository. Teams could now easily locate the content they needed, whenever they needed it. Acquia DAM also integrated with NKT's content management system (CMS) tool, Magnolia, allowing data between the two platforms to sync automatically. This eliminated the need to download files from one system and upload them to the other. If a file was updated or replaced in the DAM system, it was immediately published online. NKT also leveraged the Acquia DAM API to build an integration that supports the publication of their extensive online library of technical documents. This process used a nightly cron job and embed codes to automatically post new or updated files to their website. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Industries

Cement

Education

Applicable Functions

Sales & Marketing

Use Cases

Asset Health Management (AHM)

Asset Lifecycle Management

Services

System Integration

Training

Challenge

NKT, a leading cable supplier to the energy sector, faced significant challenges in managing their vast array of marketing content. The marketing team produced a range of materials, including print collateral, videos, and technical documentation, which were used across multiple websites, social media, and other channels. However, the content was stored across various hard drives and tools, making it difficult to locate the required files. This lack of a central repository for their creative content led to workflow bottlenecks and challenges. The process of locating the right file was time-consuming, and in some cases, impossible. Consequently, outdated content saved on individual computers was often used, negatively impacting the brand experience.

About Customer

NKT is a leading cable supplier to the energy sector, with its headquarters in Denmark and a presence in 14 countries. The company's marketing team produces a wide range of materials, including print collateral, videos, and technical documentation, featuring imagery of their products and large-scale installation projects. This content is used across multiple websites, social media, and other channels. Despite the significant scale and reach of their marketing efforts, NKT faced challenges in managing their content due to the lack of a central repository.

Solution

To streamline their content workflows and achieve cohesive brand messaging across channels and regions, NKT implemented Acquia DAM in 2018. This solution combined all of NKT’s siloed storage locations into a single, searchable repository. Teams could now easily locate the content they needed, whenever they needed it. Acquia DAM also integrated with NKT's content management system (CMS) tool, Magnolia, allowing data between the two platforms to sync automatically. This eliminated the need to download files from one system and upload them to the other. If a file was updated or replaced in the DAM system, it was immediately published online. NKT also leveraged the Acquia DAM API to build an integration that supports the publication of their extensive online library of technical documents. This process used a nightly cron job and embed codes to automatically post new or updated files to their website.

Impact #1	The implementation of Acquia DAM has brought about significant operational benefits for NKT. The system has ensured consistent messaging across the company by providing easy, self-serve access to the most current and approved content. This has eliminated the use of outdated files stored on local drives, enabling teams to build a cohesive and effective brand experience. The system has also increased the value of their content by encouraging the reuse and repurpose of their best performing content. Instead of starting from scratch each time, elements from existing assets are leveraged in new ways, bringing agility to their workflows. Furthermore, Acquia DAM has proven to be scalable, adjusting to NKT’s changing content needs and supporting remote work during the coronavirus pandemic. With Acquia DAM integrated into NKT’s content creation process, the company is now better able to coordinate efforts across stakeholders, including regional teams, freelancers, and agencies.

Impact #1

The implementation of Acquia DAM has brought about significant operational benefits for NKT. The system has ensured consistent messaging across the company by providing easy, self-serve access to the most current and approved content. This has eliminated the use of outdated files stored on local drives, enabling teams to build a cohesive and effective brand experience. The system has also increased the value of their content by encouraging the reuse and repurpose of their best performing content. Instead of starting from scratch each time, elements from existing assets are leveraged in new ways, bringing agility to their workflows. Furthermore, Acquia DAM has proven to be scalable, adjusting to NKT’s changing content needs and supporting remote work during the coronavirus pandemic. With Acquia DAM integrated into NKT’s content creation process, the company is now better able to coordinate efforts across stakeholders, including regional teams, freelancers, and agencies.

Benefit #1	15 million downloads in the last 12 months
Benefit #2	5 million embed views in the last 12 months
Benefit #3	173 countries with embed views

Benefit #1

15 million downloads in the last 12 months

Benefit #2

5 million embed views in the last 12 months

Benefit #3

173 countries with embed views

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Overview

Streamlining Content Management and Enhancing Brand Consistency: A Case Study on NKT

Operational Impact

Quantitative Benefit