Streamlining Communication and Content Delivery at Mogul Millennial with Automation

In 2016, Brittani, a Black professional with entrepreneurial aspirations, identified a gap in the market for online content that catered to Black professionals. To address this, she created Mogul Millennial, a media-tech platform that provides actionable content for Black entrepreneurs and professionals. However, as the platform grew, Brittani faced challenges in managing communication with her writers and audience. As the only full-time member of her company, she found it difficult to keep up with the volume of emails that needed to be sent out daily. Every couple of weeks, she would send her writers a company update that included an Airtable form to submit their article ideas. Once a writer filled out the form, Brittani had to manually email acceptances or denials to each writer's pitch individually, which was repetitive and time-consuming. Additionally, she struggled to ensure that new subscribers to the Mogul Millennial newsletter were added to the correct email marketing lists, a task that was critical to ensure subscribers received the right content.

Brittani is a Black professional with entrepreneurial goals who identified a lack of online content catering to Black professionals. To address this, she created Mogul Millennial, a media-tech platform that provides actionable content for Black entrepreneurs and professionals. As the only full-time member of her company, Brittani was responsible for all communication with writers and audience members. She also managed the addition of new subscribers to the Mogul Millennial newsletter. Despite the challenges of managing these tasks manually, Brittani was committed to ensuring that her platform provided relevant and timely content to its growing community of over 18,000 Black business leaders.