SweetProcess Case Studies Streamlining Business Processes: A Case Study of Emazing Group's Use of SweetProcess
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Streamlining Business Processes: A Case Study of Emazing Group's Use of SweetProcess

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The Emazing Group, a B2C company in the eCommerce space, faced significant challenges in managing their business processes. With 60 employees, the company struggled to keep their processes organized and up-to-date. They initially tried to create a process management system using Google Drive and Microsoft Word, but this approach proved to be problematic. The lack of a dedicated solution led to confusion about whether processes were in place for specific tasks and whether these processes were current. The company also faced issues with Google Drive, as all employees needed to have the same folder structure when onboarded. This led to processes getting lost, being used at the wrong time, and going out-of-date without anyone knowing. The disorganization was a major pain point for the company, leading to inefficiencies and lost time in getting their processes organized.
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The Emazing Group is a B2C company operating in the eCommerce space. The company prides itself on powering self-expression through their apparel, catering to a diverse range of customers from gamers to EDM ravers. The company's goal is to grow consistently by 50% each year. In 2017, they reached $20 million in revenue, and they were on target to hit $30 million in 2018. The Emazing Group operates under the brands Emazing Lights, iHeartRaves, and INTO THE AM, and is led by Founder & CEO Brian Lim.
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The Emazing Group turned to SweetProcess to address their process management challenges. SweetProcess is a dedicated platform that allowed the company to centralize their processes, organize them easily, and search for them as needed. The platform ensured that processes existed for every task, were used at the appropriate time, and were kept up-to-date. The most significant benefit of implementing SweetProcess was the improvement in the efficiency of their training and hiring process. The centralization of processes also improved accessibility, enabling team members to share processes with each other. This meant that employees could cover for those who were absent without missing any important details. The company found SweetProcess simple and easy to use, and it became a key tool for creating, managing, and sharing processes with team members.
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The implementation of SweetProcess had significant operational benefits for the Emazing Group. The platform's ease of use and simplicity made it an obvious choice for the company. The centralization of processes improved accessibility, enabling team members to share processes with each other. This meant that employees could cover for those who were absent without missing any important details. The company was also able to ensure that processes existed for every task and were used at the appropriate time. The use of a dedicated platform for process management eliminated the confusion and disorganization that had previously plagued the company, leading to improved efficiency and productivity.
The company was able to centralize all their processes in one location, leading to improved efficiency.
The implementation of SweetProcess led to a reduction in hiring and training costs.
The company was able to keep their processes up-to-date, reducing the time lost in managing outdated processes.
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