Stream Case Studies Stream's Role in Building Betabrand's Community-Based Online Apparel Company

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	Stream's Role in Building Betabrand's Community-Based Online Apparel Company Stream

Stream's Role in Building Betabrand's Community-Based Online Apparel Company

Stream

Technology Category	Platform as a Service (PaaS) - Application Development Platforms Wearables - Smart Clothing
Applicable Industries	Apparel Consumer Goods
Applicable Functions	Product Research & Development
Use Cases	Real-Time Location System (RTLS) Time Sensitive Networking
Services	System Integration
Challenge	Betabrand, an online women’s apparel company, aimed to become the 'Facebook of fashion' by integrating common social network features into its platform. The company wanted to drive discussions among its users through social feeds and interactive chat. However, Betabrand did not want to divert its focus from its core competencies by developing these features in-house. The company was also keen on maintaining its unique selling proposition of providing an interactive online experience. Therefore, the integration of live chat was crucial for their business model. Betabrand needed a solution that could provide activity feeds for their designs and notifications, along with a real-time chat product, without requiring a heavy investment or a long development process. Read More
About Customer	Betabrand is an online women’s apparel company known for its Dress Pant Yoga Pants and other activewear suitable for work and travel. The company is unique in that it allows its customers to participate in the design process by voting on new clothing concepts and providing feedback. This helps Betabrand bring the best new products to market based on their consumers’ recommendations. The company also hosts live shows weekly where new products are launched and designers field questions about new items. Betabrand aims to be the 'Facebook of fashion', driving discussion among its users through social feeds and interactive chat. Read More
Solution	Betabrand found its solution in Stream, a provider of chat messaging and feeds products. The company had already been using Stream’s feeds product to showcase their clothing designs and was excited to learn about the introduction of chat messaging to Stream's product offerings. Betabrand was interested in keeping both chat and feeds on the same platform, making Stream an ideal choice. The company also appreciated the fact that they could use the same Javascript SDK for feeds and chat. Leveraging Stream’s functionality, Betabrand built an MVP in a quick turnaround time, fine-tuned the product, and had chat live on their site in less than a week. Stream Chat and Feeds became the solutions that allowed Betabrand to understand what designs their customers wanted to see in an efficient, clean, and clear way. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Wearables - Smart Clothing

Applicable Industries

Apparel

Consumer Goods

Applicable Functions

Product Research & Development

Use Cases

Real-Time Location System (RTLS)

Time Sensitive Networking

Services

System Integration

Challenge

Betabrand, an online women’s apparel company, aimed to become the 'Facebook of fashion' by integrating common social network features into its platform. The company wanted to drive discussions among its users through social feeds and interactive chat. However, Betabrand did not want to divert its focus from its core competencies by developing these features in-house. The company was also keen on maintaining its unique selling proposition of providing an interactive online experience. Therefore, the integration of live chat was crucial for their business model. Betabrand needed a solution that could provide activity feeds for their designs and notifications, along with a real-time chat product, without requiring a heavy investment or a long development process.

About Customer

Betabrand is an online women’s apparel company known for its Dress Pant Yoga Pants and other activewear suitable for work and travel. The company is unique in that it allows its customers to participate in the design process by voting on new clothing concepts and providing feedback. This helps Betabrand bring the best new products to market based on their consumers’ recommendations. The company also hosts live shows weekly where new products are launched and designers field questions about new items. Betabrand aims to be the 'Facebook of fashion', driving discussion among its users through social feeds and interactive chat.

Solution

Betabrand found its solution in Stream, a provider of chat messaging and feeds products. The company had already been using Stream’s feeds product to showcase their clothing designs and was excited to learn about the introduction of chat messaging to Stream's product offerings. Betabrand was interested in keeping both chat and feeds on the same platform, making Stream an ideal choice. The company also appreciated the fact that they could use the same Javascript SDK for feeds and chat. Leveraging Stream’s functionality, Betabrand built an MVP in a quick turnaround time, fine-tuned the product, and had chat live on their site in less than a week. Stream Chat and Feeds became the solutions that allowed Betabrand to understand what designs their customers wanted to see in an efficient, clean, and clear way.

Impact #1	The integration of Stream's chat and feeds products into Betabrand's platform has significantly enhanced the company's user experience. Customers can now communicate with designers in real-time to create customized apparel options, which are then made available on the site. This has not only made the shopping experience more interactive but has also helped Betabrand understand what designs their customers want to see. The company has successfully transformed the way people shop, allowing users to have a say in the clothing items that are brought to the market. As the platform continues to grow, Betabrand aims to change the shopping experience for more and more people.

Impact #1

The integration of Stream's chat and feeds products into Betabrand's platform has significantly enhanced the company's user experience. Customers can now communicate with designers in real-time to create customized apparel options, which are then made available on the site. This has not only made the shopping experience more interactive but has also helped Betabrand understand what designs their customers want to see. The company has successfully transformed the way people shop, allowing users to have a say in the clothing items that are brought to the market. As the platform continues to grow, Betabrand aims to change the shopping experience for more and more people.

Benefit #1	Betabrand was able to integrate Stream's chat feature into their platform in less than a week.
Benefit #2	The company was able to maintain its unique selling proposition of providing an interactive online experience without heavy investment or a long development process.
Benefit #3	Betabrand was able to keep both chat and feeds on the same platform, simplifying the user experience.

Benefit #1

Betabrand was able to integrate Stream's chat feature into their platform in less than a week.

Benefit #2

The company was able to maintain its unique selling proposition of providing an interactive online experience without heavy investment or a long development process.

Benefit #3

Betabrand was able to keep both chat and feeds on the same platform, simplifying the user experience.

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Overview

Stream's Role in Building Betabrand's Community-Based Online Apparel Company

Operational Impact

Quantitative Benefit