Infobip
Case Studies
Strava Beacon: Enhancing Athlete Safety with SMS Integration
Overview
Strava Beacon: Enhancing Athlete Safety with SMS IntegrationInfobip |
Platform as a Service (PaaS) - Device Management Platforms Sensors - GPS | |
Electronics Telecommunications | |
Onsite Human Safety Management Time Sensitive Networking | |
System Integration | |
Operational Impact
The integration of Infobip’s omnichannel communications API into Strava's app has significantly improved the functionality of the Beacon feature. Athletes using wearable devices can now easily send SMS to their emergency contacts from anywhere in the world. The SMS always comes from the same number, making it recognizable and reducing the chances of it being ignored as spam. This has enhanced the safety of athletes, giving them and their contacts peace of mind during their activities. The solution has also simplified Strava's operations by consolidating all requirements into one company. | |
Quantitative Benefit
SMS coverage in over 190 countries around the world | |
Over 40% of Strava's members, who use fitness devices, are now supported | |
Tens of thousands of messages are sent daily | |