Twilio
Case Studies
storEDGE Revolutionizes Lead Generation in Self-Storage Industry with Twilio-Powered Call Tracking
Overview
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storEDGE Revolutionizes Lead Generation in Self-Storage Industry with Twilio-Powered Call TrackingTwilio |
Application Infrastructure & Middleware - Database Management & Storage Infrastructure as a Service (IaaS) - Cloud Storage Services | |
Buildings Telecommunications | |
Facility Management Sales & Marketing | |
Inventory Management Speech Recognition | |
Operational Impact
With Twilio's robust API and comprehensive documentation, storEDGE was able to build user-friendly products without needing to contact Twilio support. The development team built their internal communications tool in just five weeks; subsequent products required an average of only two weeks of development. storEDGE did not have to hire a senior developer, saving the company tens of thousands of dollars in initial development alone. Twilio's platform also provided storEDGE with peace of mind due to its impressive performance. Furthermore, Twilio's scalability allowed storEDGE to purchase a dedicated number for every new listing, regardless of growth rate. After implementing their call tracking solution built on Twilio, storEDGE clients found that 95% of all leads were calls, which storEDGE could accurately track and use to justify their clients' marketing spend. | |
Quantitative Benefit
95% Conversion rate for phone-based leads | |
60% Decrease in product development time | |
5,000 Storage facilities served nationally | |