Case Studies Startly: Gamifying the Entrepreneurial Journey with IoT
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Startly: Gamifying the Entrepreneurial Journey with IoT

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Startly, a startup management platform, was founded with the aim of helping new entrepreneurs turn their ideas into fully funded companies. The platform was designed to offer a gamified, all-in-one approach to entrepreneurship, with modules for learning, concept development, and community building. However, the challenge lay in creating a fully functional web app without having to write a single line of code. The founder, David Griffin, had a background in IT and Project & Product Management roles, but he needed a low-cost solution that could offer all the necessary features and tools for building the app.
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Startly's customers are primarily new entrepreneurs looking to turn their ideas into fully funded companies. These individuals may have great ideas but lack the necessary knowledge or resources to turn these ideas into viable businesses. They are looking for a platform that can guide them through the process, from learning about entrepreneurship and developing their concepts to connecting with potential investors. Startly's gamified approach appeals to these customers, making the process of starting a business more engaging and less daunting. The platform also appeals to freelancers and investors looking to connect with entrepreneurs and become part of their startup journey.
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Griffin chose Bubble's no-code platform to build Startly. Bubble offered a low-cost solution with all the necessary features and tools to build a fully functional web app without having to write a single line of code. The platform was designed with three essential modules: Learning, Concepts, and Community. The Learning module offers simple courses on entrepreneurship topics, the Concepts module provides a guided toolkit for entrepreneurs to turn their ideas into investor-ready products, and the Community module offers a space for entrepreneurs, freelancers, and investors to connect and exchange ideas. All modules are tightly connected, allowing entrepreneurs to review relevant courses, outsource tasks to the community, and submit their concepts to investors once they have successfully completed all tasks and built a team around their idea.
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The use of Bubble's no-code platform has allowed Startly to create a fully functional web app without having to write a single line of code. This has saved the company significant time and resources, allowing them to focus on improving the user experience and adding new features. The platform's gamified approach has also made the process of starting a business more engaging for users, increasing their motivation and likelihood of success. Furthermore, the platform's community module has facilitated connections between entrepreneurs, freelancers, and investors, fostering a supportive community and creating opportunities for collaboration and partnership.
Startly has successfully launched its product publicly, gaining positive responses and making its first 100 registered members happy.
The platform aims to have a minimum of 10,000 registered members by Summer 2021.
Startly is actively working on adding more features and communicating with its audience to understand their needs and preferences.
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