Tableau Case Studies Stardoll Makes Business Analytics and Intelligence Fast, Fashionable, and Available to All

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	Stardoll Makes Business Analytics and Intelligence Fast, Fashionable, and Available to All Tableau

Stardoll Makes Business Analytics and Intelligence Fast, Fashionable, and Available to All

Tableau

Technology Category	Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Consumer Goods
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Data Science Services
Challenge	Stardoll, a Swedish online community for girls who love fashion, faced a significant challenge with data management as its user base grew. The company had a wealth of data about its users, their preferences, and their behaviors, but extracting meaningful insights from this data was a slow and labor-intensive process. Traditional reporting methods, such as spreadsheets or HTML tables, took up to three days to produce and were often outdated by the time they reached the decision-makers. This delay in data reporting hindered the company's ability to make accurate and timely decisions, adapt its services, target new audiences, and increase revenues. Read More
About Customer	Stardoll is a Swedish online community for girls who love fashion, making friends, shopping, and being creative. Founded in 2005 by Liisa Wrang, the platform has grown to become one of the largest online communities for girls, with over 206 million users worldwide. The platform allows users to dress up dolls using a range of tools, participate in interactive activities, and take part in educational games aimed at improving quick thinking. Stardoll members can also create clubs, in which they communicate with other members. The company's rapid growth and global user base have resulted in a wealth of data about user behaviors and preferences, which Stardoll uses to adapt its services, target new audiences and geographies, and increase revenues. Read More
Solution	Stardoll implemented Tableau Desktop and Tableau Server across the organization to deliver self-service visual business intelligence. This solution enabled the company to consolidate data from multiple sources into a single application and explore the associations in the data. Tableau's interactive visualizations and drill-down reports allowed Stardoll to quickly and easily understand their data. The mapping feature of Tableau was particularly useful for Stardoll, as it operates in 28 languages and needed to visualize trends and situations in different regions. With Tableau, reports that previously took days to produce were now available within the hour, providing real-time insights for decision-making. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Consumer Goods

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Data Science Services

Challenge

Stardoll, a Swedish online community for girls who love fashion, faced a significant challenge with data management as its user base grew. The company had a wealth of data about its users, their preferences, and their behaviors, but extracting meaningful insights from this data was a slow and labor-intensive process. Traditional reporting methods, such as spreadsheets or HTML tables, took up to three days to produce and were often outdated by the time they reached the decision-makers. This delay in data reporting hindered the company's ability to make accurate and timely decisions, adapt its services, target new audiences, and increase revenues.

About Customer

Stardoll is a Swedish online community for girls who love fashion, making friends, shopping, and being creative. Founded in 2005 by Liisa Wrang, the platform has grown to become one of the largest online communities for girls, with over 206 million users worldwide. The platform allows users to dress up dolls using a range of tools, participate in interactive activities, and take part in educational games aimed at improving quick thinking. Stardoll members can also create clubs, in which they communicate with other members. The company's rapid growth and global user base have resulted in a wealth of data about user behaviors and preferences, which Stardoll uses to adapt its services, target new audiences and geographies, and increase revenues.

Solution

Stardoll implemented Tableau Desktop and Tableau Server across the organization to deliver self-service visual business intelligence. This solution enabled the company to consolidate data from multiple sources into a single application and explore the associations in the data. Tableau's interactive visualizations and drill-down reports allowed Stardoll to quickly and easily understand their data. The mapping feature of Tableau was particularly useful for Stardoll, as it operates in 28 languages and needed to visualize trends and situations in different regions. With Tableau, reports that previously took days to produce were now available within the hour, providing real-time insights for decision-making.

Impact #1	Enabled Stardoll to adapt its services, target new audiences and geographies, and increase revenues
Impact #2	Lowered analytical reporting time from days to minutes
Impact #3	Empowered business users to make agile, real-time collaborative decisions

Impact #1

Enabled Stardoll to adapt its services, target new audiences and geographies, and increase revenues

Impact #2

Lowered analytical reporting time from days to minutes

Impact #3

Empowered business users to make agile, real-time collaborative decisions

Benefit #1	Reduced report creation time from up to three days to within the hour

Benefit #1

Reduced report creation time from up to three days to within the hour

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Overview

Stardoll Makes Business Analytics and Intelligence Fast, Fashionable, and Available to All

Operational Impact

Quantitative Benefit