PubNub Case Studies Stage TEN's Transformation: Powering Live E-Commerce Events with PubNub

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	Stage TEN's Transformation: Powering Live E-Commerce Events with PubNub PubNub

Stage TEN's Transformation: Powering Live E-Commerce Events with PubNub

PubNub

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Cement E-Commerce
Use Cases	Real-Time Location System (RTLS) Track & Trace of Assets
Services	System Integration
Challenge	Stage TEN, an interactive live e-commerce platform, was facing significant challenges with their in-house chat system while hosting large-scale events. The system was unable to handle a large number of chat users simultaneously, leading to latency issues and restrictions on concurrency. This was a major concern for Stage TEN, as their platform is designed to host live e-commerce events where real-time interaction is crucial for engaging with the audience and driving purchases. The company needed a scalable chat solution that could handle any number of users without latency issues. They also wanted to enhance their platform with engaging features like emojis and real-time chat moderation to ensure a positive user experience. Read More
About Customer	Stage TEN is an interactive live e-commerce platform that enables video content creators to monetize their content and engage with their audience in real time. The platform has been used by artists and brands like Cardi B, Justin Bieber, MTV, and YouTube Originals to produce virtual events from around the world. Stage TEN's platform breaks down the barriers between a creator and their audience, offering features like chat, voting, donations, and live shoutouts for every product purchased. The platform's main goal is to create an engaging e-commerce experience at scale, allowing creators to host events where they can interact with viewers at an elevated level. Read More
Solution	Stage TEN found the solution to their challenges in PubNub, a scalable chat infrastructure. The company was able to easily integrate PubNub into their product with guidance from the Solution Architects team at PubNub. This new system eliminated the issues of concurrency limits and latency, allowing Stage TEN to host live e-commerce events without any hitches. PubNub also provided an API that enabled Stage TEN to build more features into their platform. With PubNub, Stage TEN was able to power chat with interactive features such as emojis, alongside a live video stream. This allowed creators to interact directly with their audience, building meaningful connections and improving engagement. Stage TEN also implemented chat moderation features using the PubNub Chat Moderation Dashboard, enabling them to ban bad actors and filter chat in real time during events, ensuring a safe and enjoyable experience for users. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cement

E-Commerce

Use Cases

Real-Time Location System (RTLS)

Track & Trace of Assets

Services

System Integration

Challenge

Stage TEN, an interactive live e-commerce platform, was facing significant challenges with their in-house chat system while hosting large-scale events. The system was unable to handle a large number of chat users simultaneously, leading to latency issues and restrictions on concurrency. This was a major concern for Stage TEN, as their platform is designed to host live e-commerce events where real-time interaction is crucial for engaging with the audience and driving purchases. The company needed a scalable chat solution that could handle any number of users without latency issues. They also wanted to enhance their platform with engaging features like emojis and real-time chat moderation to ensure a positive user experience.

About Customer

Stage TEN is an interactive live e-commerce platform that enables video content creators to monetize their content and engage with their audience in real time. The platform has been used by artists and brands like Cardi B, Justin Bieber, MTV, and YouTube Originals to produce virtual events from around the world. Stage TEN's platform breaks down the barriers between a creator and their audience, offering features like chat, voting, donations, and live shoutouts for every product purchased. The platform's main goal is to create an engaging e-commerce experience at scale, allowing creators to host events where they can interact with viewers at an elevated level.

Solution

Stage TEN found the solution to their challenges in PubNub, a scalable chat infrastructure. The company was able to easily integrate PubNub into their product with guidance from the Solution Architects team at PubNub. This new system eliminated the issues of concurrency limits and latency, allowing Stage TEN to host live e-commerce events without any hitches. PubNub also provided an API that enabled Stage TEN to build more features into their platform. With PubNub, Stage TEN was able to power chat with interactive features such as emojis, alongside a live video stream. This allowed creators to interact directly with their audience, building meaningful connections and improving engagement. Stage TEN also implemented chat moderation features using the PubNub Chat Moderation Dashboard, enabling them to ban bad actors and filter chat in real time during events, ensuring a safe and enjoyable experience for users.

Impact #1	The integration of PubNub into Stage TEN's platform has brought about significant operational benefits. The new system has eliminated the issues of concurrency limits and latency, allowing the platform to host large-scale live e-commerce events without any hitches. The ability to power chat with interactive features has improved engagement between creators and their audience, leading to a more exciting and immersive live experience for viewers. The implementation of real-time chat moderation has also ensured a safe and enjoyable experience for users, keeping them engaged and more likely to make purchases. Furthermore, the flexible pricing model offered by PubNub has been beneficial for Stage TEN in terms of their company growth. The company now has the freedom to focus on their core competencies, knowing that they can rely on PubNub for support and insight as they continue to innovate their platform with additional chat features.

Impact #1

The integration of PubNub into Stage TEN's platform has brought about significant operational benefits. The new system has eliminated the issues of concurrency limits and latency, allowing the platform to host large-scale live e-commerce events without any hitches. The ability to power chat with interactive features has improved engagement between creators and their audience, leading to a more exciting and immersive live experience for viewers. The implementation of real-time chat moderation has also ensured a safe and enjoyable experience for users, keeping them engaged and more likely to make purchases. Furthermore, the flexible pricing model offered by PubNub has been beneficial for Stage TEN in terms of their company growth. The company now has the freedom to focus on their core competencies, knowing that they can rely on PubNub for support and insight as they continue to innovate their platform with additional chat features.

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Overview

Stage TEN's Transformation: Powering Live E-Commerce Events with PubNub

Operational Impact