Blue Yonder Case Studies Spreading the News

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	Spreading the News Blue Yonder

Spreading the News

Blue Yonder

Technology Category	Functional Applications - Inventory Management Systems
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Inventory Management
Challenge	Presstalis, a leading media distribution company in France, manages more than 3,600 magazines and newspapers from around the world. The company needed to ensure that these publications are displayed in a way that promotes sales growth across its customers’ retail outlets in France, Belgium, and Switzerland. This was a complex endeavor as media space planning in these countries is often governed by legal restrictions. In France, every publication title can be placed in retail stores and kiosks due to the freedom of press. This results in a vast quantity and diversity of publication titles, meaning Presstalis had to be very efficient in utilizing every inch of available space in retail stores and kiosks. Read More
About Customer	Presstalis is a leading media distribution company in France that manages more than 3,600 magazines and newspapers from around the world. The company ensures that these publications are displayed in a way that promotes sales growth across its customers’ retail outlets in France, Belgium, and Switzerland. The company is governed by legal restrictions in these countries, which results in a vast quantity and diversity of publication titles. Presstalis has to be very efficient in utilizing every inch of available space in retail stores and kiosks. Read More
Solution	Presstalis leveraged JDA Space Planning, from JDA Software’s Category Management solution. The space planning solution enabled Presstalis to create libraries of furniture options that reflect each customer’s unique store layout. By accessing this library, planners at Presstalis could quickly build or update customized space plans that complement the furniture. This enabled the company’s planning team to place products so that local rules are followed while guaranteeing that every available inch of display space is used. This maximized its sales and profits, as well as those of its retail partners. The company also plans to integrate its merchandising layouts into the popular Zeens app to provide customers with a convenient way to locate publications in stores and kiosks. Read More Log in to view content
Contents

Technology Category

Functional Applications - Inventory Management Systems

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Inventory Management

Challenge

Presstalis, a leading media distribution company in France, manages more than 3,600 magazines and newspapers from around the world. The company needed to ensure that these publications are displayed in a way that promotes sales growth across its customers’ retail outlets in France, Belgium, and Switzerland. This was a complex endeavor as media space planning in these countries is often governed by legal restrictions. In France, every publication title can be placed in retail stores and kiosks due to the freedom of press. This results in a vast quantity and diversity of publication titles, meaning Presstalis had to be very efficient in utilizing every inch of available space in retail stores and kiosks.

About Customer

Presstalis is a leading media distribution company in France that manages more than 3,600 magazines and newspapers from around the world. The company ensures that these publications are displayed in a way that promotes sales growth across its customers’ retail outlets in France, Belgium, and Switzerland. The company is governed by legal restrictions in these countries, which results in a vast quantity and diversity of publication titles. Presstalis has to be very efficient in utilizing every inch of available space in retail stores and kiosks.

Solution

Presstalis leveraged JDA Space Planning, from JDA Software’s Category Management solution. The space planning solution enabled Presstalis to create libraries of furniture options that reflect each customer’s unique store layout. By accessing this library, planners at Presstalis could quickly build or update customized space plans that complement the furniture. This enabled the company’s planning team to place products so that local rules are followed while guaranteeing that every available inch of display space is used. This maximized its sales and profits, as well as those of its retail partners. The company also plans to integrate its merchandising layouts into the popular Zeens app to provide customers with a convenient way to locate publications in stores and kiosks.

Impact #1	Increased revenues across 700 stores by 3.1 percent in just six months
Impact #2	Reduced planogram generation time from hours to just 15-20 minutes
Impact #3	Improved productivity of both Presstalis planning staff and retail employees

Impact #1

Increased revenues across 700 stores by 3.1 percent in just six months

Impact #2

Reduced planogram generation time from hours to just 15-20 minutes

Impact #3

Improved productivity of both Presstalis planning staff and retail employees

Benefit #1	3.1 percent sales increase across 700 customer stores in the first six months after implementing JDA Space Planning
Benefit #2	Planogram generation time reduced from hours to just 15-20 minutes
Benefit #3	Improved productivity of both Presstalis planning staff and retail employees

Benefit #1

3.1 percent sales increase across 700 customer stores in the first six months after implementing JDA Space Planning

Benefit #2

Planogram generation time reduced from hours to just 15-20 minutes

Benefit #3

Improved productivity of both Presstalis planning staff and retail employees

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Overview

Spreading the News

Operational Impact

Quantitative Benefit