Domo Case Studies Sportsnet Scores Winning Customer Insights With Domo

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	Sportsnet Scores Winning Customer Insights With Domo Domo

Sportsnet Scores Winning Customer Insights With Domo

Domo

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Functions	Sales & Marketing
Services	Data Science Services
Challenge	Sportsnet, Canada’s number one sports network, connects Canadian sports fans with their favorite teams and leagues across various sports by delivering thousands of hours of live games, news, and original content each year across regional and national TV networks, radio networks, digital audio, and online streaming. One of Sportsnet’s fastest-growing products is its direct-to-consumer streaming platform, SN NOW, which provides on-demand access to live events from NHL, NBA, MLB, WWE, Bundesliga, and more. The challenge was to understand what each fan wants so they don’t miss a moment of the action. The company needed a solution to bring all its data together in one powerful visualization solution so business users could access the information they need without effort. Read More
About Customer	Sportsnet is Canada’s number one sports network. It connects Canadian sports fans with their favorite teams and leagues across hockey, baseball, basketball, and more by delivering thousands of hours of live games, news, and original content each year across regional and national TV networks, radio networks, digital audio, and online streaming. The company has 25,000 employees and generates a revenue of $11 billion. One of Sportsnet’s fastest-growing products is its direct-to-consumer streaming platform, SN NOW, which provides on-demand access to live events from NHL, NBA, MLB, WWE, Bundesliga, and more. Read More
Solution	Sportsnet uses Domo to better understand what each fan wants so they don’t miss a moment of the action. Domo’s data connectors enabled Sportsnet to seamlessly integrate all its data sources. With all their data in one place, Sportsnet was able to create a single dashboard to replace all of its daily, weekly, and monthly dashboards. This new dashboard tells a more detailed story of how the business is performing. One of the biggest game-changers for Sportsnet was the fact that they could now provide business users with self-serve analytics instead of basic reports, saving the analytics team more than 40 hours a month that used to be spent building manual reports and overseeing data pulls. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Functions

Sales & Marketing

Services

Data Science Services

Challenge

Sportsnet, Canada’s number one sports network, connects Canadian sports fans with their favorite teams and leagues across various sports by delivering thousands of hours of live games, news, and original content each year across regional and national TV networks, radio networks, digital audio, and online streaming. One of Sportsnet’s fastest-growing products is its direct-to-consumer streaming platform, SN NOW, which provides on-demand access to live events from NHL, NBA, MLB, WWE, Bundesliga, and more. The challenge was to understand what each fan wants so they don’t miss a moment of the action. The company needed a solution to bring all its data together in one powerful visualization solution so business users could access the information they need without effort.

About Customer

Sportsnet is Canada’s number one sports network. It connects Canadian sports fans with their favorite teams and leagues across hockey, baseball, basketball, and more by delivering thousands of hours of live games, news, and original content each year across regional and national TV networks, radio networks, digital audio, and online streaming. The company has 25,000 employees and generates a revenue of $11 billion. One of Sportsnet’s fastest-growing products is its direct-to-consumer streaming platform, SN NOW, which provides on-demand access to live events from NHL, NBA, MLB, WWE, Bundesliga, and more.

Solution

Sportsnet uses Domo to better understand what each fan wants so they don’t miss a moment of the action. Domo’s data connectors enabled Sportsnet to seamlessly integrate all its data sources. With all their data in one place, Sportsnet was able to create a single dashboard to replace all of its daily, weekly, and monthly dashboards. This new dashboard tells a more detailed story of how the business is performing. One of the biggest game-changers for Sportsnet was the fact that they could now provide business users with self-serve analytics instead of basic reports, saving the analytics team more than 40 hours a month that used to be spent building manual reports and overseeing data pulls.

Impact #1	Sportsnet was able to bring all its data together in one powerful visualization solution so business users could access the information they need without effort.
Impact #2	Sportsnet was able to create a single dashboard to replace all of its daily, weekly, and monthly dashboards.
Impact #3	Sportsnet could now provide business users with self-serve analytics instead of basic reports, saving the analytics team more than 40 hours a month that used to be spent building manual reports and overseeing data pulls.

Impact #1

Sportsnet was able to bring all its data together in one powerful visualization solution so business users could access the information they need without effort.

Impact #2

Sportsnet was able to create a single dashboard to replace all of its daily, weekly, and monthly dashboards.

Impact #3

Sportsnet could now provide business users with self-serve analytics instead of basic reports, saving the analytics team more than 40 hours a month that used to be spent building manual reports and overseeing data pulls.

Benefit #1	Saved the analytics team more than 40 hours a month that used to be spent building manual reports and overseeing data pulls.
Benefit #2	Reduced churn by 10% among those who received the messaging.
Benefit #3	Achieved a 15% improvement in its cost per acquisition when running targeted customer acquisition campaigns.

Benefit #1

Saved the analytics team more than 40 hours a month that used to be spent building manual reports and overseeing data pulls.

Benefit #2

Reduced churn by 10% among those who received the messaging.

Benefit #3

Achieved a 15% improvement in its cost per acquisition when running targeted customer acquisition campaigns.

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Overview

Sportsnet Scores Winning Customer Insights With Domo

Operational Impact

Quantitative Benefit