Acoustic
Case Studies
SportPursuit: Achieving Personalized Marketing Success with Acoustic Campaign
Overview
SportPursuit: Achieving Personalized Marketing Success with Acoustic CampaignAcoustic |
Analytics & Modeling - Machine Learning Sensors - Acoustic Sensors | |
Apparel Retail | |
Logistics & Transportation Sales & Marketing | |
Demand Planning & Forecasting Predictive Maintenance | |
Testing & Certification | |
Operational Impact
The use of Acoustic Campaign has not only helped SportPursuit with more precise targeting but also with the efficient delivery of those messages. The company has been able to automate some of the more repetitive tasks, allowing the team to focus on other things. The platform has enabled the company to build a relatively complex, segmented email, and deliver it to customers in minutes in some cases. This efficiency has led to increased revenue from long-time members in the past year, which is unusual in the retail industry. SportPursuit also has remarkably high retention metrics among key customer groups, showing that customers appreciate the offers and personalization. Even with a high volume of email, people want to stay on the distribution list. | |
Quantitative Benefit
Tripled sales in the last five years | |
85% of revenue from customers with email subscriptions | |
45 Million emails delivered per month | |