Tableau Case Studies Spil Games Enables 500% ROI, Cuts Week from Reporting Timeline

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	Spil Games Enables 500% ROI, Cuts Week from Reporting Timeline Tableau

Spil Games Enables 500% ROI, Cuts Week from Reporting Timeline

Tableau

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Consumer Goods
Applicable Functions	Discrete Manufacturing Product Research & Development
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS)
Services	Data Science Services System Integration
Challenge	Spil Games, a company that publishes and distributes mobile games to over 100 million monthly users, was struggling to extract insights from its massive volumes of data. The company wanted to build dashboards based on multiple data sources quickly and easily to drive data-driven decisions on a daily basis. The data they wanted to learn more about included everything from game loading times and search engine advertising optimization, to user demographics. At the time, Spil Games already had a BI tool in place for dashboards, but it was inefficient and time-consuming, taking 44 clicks simply to update one dashboard. Read More
About Customer	Spil Games is a company headquartered in the Netherlands that publishes and distributes mobile games to more than 100 million monthly users. The company's portfolio includes games like Troll Face Quest, My Dolphin Show, and Uphill Rush, which are drawing in ever-more audiences, especially from mobile gaming applications. This success creates massive volumes of data, which the company wanted to leverage to improve user gaming experience and optimize their operations. The company had already deployed an HP Vertica enterprise data warehouse (EDW) as a data source for reporting, which integrated with more than 100 data sources. Read More
Solution	Spil Games implemented Tableau Server and Tableau Desktop to make data analysis faster, easier, and self-service. The company started with a Tableau Server license and 10 Desktop licenses, which quickly grew to 25 Desktop licenses, equivalent to about one-fifth of the company’s staff. All business-facing departments and the Spil Games leadership team use Tableau to understand their data. Some engineering departments, including payments and portal management, also rely on Tableau. The HP EDW collects data from all directions: an Event Tracker which tracks user activity on the website, the production system for user account information and payments, external sources such as advertising partners and Google Analytics. Using Tableau, the team is able to visualize and query this data almost any way they choose. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Consumer Goods

Applicable Functions

Discrete Manufacturing

Product Research & Development

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Services

Data Science Services

System Integration

Challenge

Spil Games, a company that publishes and distributes mobile games to over 100 million monthly users, was struggling to extract insights from its massive volumes of data. The company wanted to build dashboards based on multiple data sources quickly and easily to drive data-driven decisions on a daily basis. The data they wanted to learn more about included everything from game loading times and search engine advertising optimization, to user demographics. At the time, Spil Games already had a BI tool in place for dashboards, but it was inefficient and time-consuming, taking 44 clicks simply to update one dashboard.

About Customer

Spil Games is a company headquartered in the Netherlands that publishes and distributes mobile games to more than 100 million monthly users. The company's portfolio includes games like Troll Face Quest, My Dolphin Show, and Uphill Rush, which are drawing in ever-more audiences, especially from mobile gaming applications. This success creates massive volumes of data, which the company wanted to leverage to improve user gaming experience and optimize their operations. The company had already deployed an HP Vertica enterprise data warehouse (EDW) as a data source for reporting, which integrated with more than 100 data sources.

Solution

Spil Games implemented Tableau Server and Tableau Desktop to make data analysis faster, easier, and self-service. The company started with a Tableau Server license and 10 Desktop licenses, which quickly grew to 25 Desktop licenses, equivalent to about one-fifth of the company’s staff. All business-facing departments and the Spil Games leadership team use Tableau to understand their data. Some engineering departments, including payments and portal management, also rely on Tableau. The HP EDW collects data from all directions: an Event Tracker which tracks user activity on the website, the production system for user account information and payments, external sources such as advertising partners and Google Analytics. Using Tableau, the team is able to visualize and query this data almost any way they choose.

Impact #1	Tableau now powers informed, accurate and agile decision-making across the company.
Impact #2	One of the main use cases is to improve the user gaming experience. As users move through the portal, Tableau is used to report on where they bounce and why. Subsequent tuning to gaming widgets or changes to the navigation reduce this friction and enhance the gaming.
Impact #3	Tableau also visualizes reports on the users themselves, including the demographics of the users of each game, who is currently active among the registered users and game load times. Marketing teams use this analysis to optimize the content portfolio and increase the customers’ lifetime value.

Impact #1

Tableau now powers informed, accurate and agile decision-making across the company.

Impact #2

One of the main use cases is to improve the user gaming experience. As users move through the portal, Tableau is used to report on where they bounce and why. Subsequent tuning to gaming widgets or changes to the navigation reduce this friction and enhance the gaming.

Impact #3

Tableau also visualizes reports on the users themselves, including the demographics of the users of each game, who is currently active among the registered users and game load times. Marketing teams use this analysis to optimize the content portfolio and increase the customers’ lifetime value.

Benefit #1	Delivered a 500% ROI from search advertising spend
Benefit #2	Cut reporting time down from 1 week to 15 minutes
Benefit #3	Enabled insight into gaming portals in just minutes for a better gaming experience

Benefit #1

Delivered a 500% ROI from search advertising spend

Benefit #2

Cut reporting time down from 1 week to 15 minutes

Benefit #3

Enabled insight into gaming portals in just minutes for a better gaming experience

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Overview

Spil Games Enables 500% ROI, Cuts Week from Reporting Timeline

Operational Impact

Quantitative Benefit