CARTO
Case Studies
Spatial Data: Revolutionizing Out-of-Home Advertising
Overview
Spatial Data: Revolutionizing Out-of-Home AdvertisingCARTO |
Robots - Wheeled Robots Sensors - GPS | |
Equipment & Machinery Telecommunications | |
Outdoor Environmental Monitoring | |
Operational Impact
The implementation of RADARView® brought about significant operational improvements for Clear Channel Outdoor. The tool allowed advertisers to plan their Out-of-Home campaigns more effectively by providing them with insights derived from aggregated, anonymized mobile location data. This data was mapped to Clear Channel's advertising estate, enabling advertisers to choose the panels that best suited their target audience. The tool also allowed advertisers to select panels based on various audience attributes such as demographics, shopping habits, or travel patterns. This not only made the data easily accessible to advertisers but also provided them with a tool to make informed decisions about their campaign planning. As a result, Clear Channel Outdoor was able to provide a more valuable service to their advertisers, enhancing their reputation as a leading outdoor media company. | |