IBM
Case Studies
SPARDA Bank improves cross-selling through social collaboration
Overview
SPARDA Bank improves cross-selling through social collaborationIBM |
Application Infrastructure & Middleware - API Integration & Management Infrastructure as a Service (IaaS) - Private Cloud | |
Finance & Insurance | |
Sales & Marketing | |
System Integration | |
Operational Impact
Improved internal communication, helping employees better understand one another, their mutual customers, and the bank’s products. | |
Enhanced customer service by increasing staff knowledge of each customer’s products, needs, and service histories. | |
Quantitative Benefit
Increased revenue through more efficient cross-selling and up-selling. | |