Canto Case Studies Sony Europe's Digital Asset Management Transformation with Canto

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	Sony Europe's Digital Asset Management Transformation with Canto Canto

Sony Europe's Digital Asset Management Transformation with Canto

Canto

Technology Category	Analytics & Modeling - Computer Vision Software Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries	Buildings Equipment & Machinery
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Clinical Image Analysis Livestock Monitoring
Services	System Integration Testing & Certification
Challenge	Sony Europe's digital imaging division was facing a significant challenge in managing the vast amount of content generated by its Alpha Universe ambassadors. These ambassadors, numbering over 100, were submitting hundreds of images and videos each week, showcasing Sony's range of cameras, lenses, and photography accessories. The content was being received from various sources, including the ambassadors themselves and country managers across Europe. The division was running out of storage space for this incoming content and lacked a system for quickly locating specific assets. The challenge was to consolidate these images and videos into a centralized, easily searchable library. Read More
About Customer	Sony Europe B.V., headquartered in Weybridge, UK, is a leading manufacturer of digital camera technology. For over forty years, Sony has held its position as one of the world's largest camera manufacturers. Many acclaimed photographers and videographers use Sony cameras and lenses to capture incredible moments and produce stunning images. Sony's digital imaging division works closely with independent ambassadors across Europe to showcase the company's wide range of cameras, lenses, and photography accessories. These ambassadors review new products, share images they've taken, and provide insights about their techniques and equipment choices for a broad audience of hobbyists and fellow professionals. Read More
Solution	Sony Europe turned to Canto, a cloud-based digital asset management (DAM) platform, to manage the content needs of the Alpha Universe. Canto provided a single source of truth for all the image and video assets, allowing Sony to store all content in one place rather than across multiple external drives or complicated cloud platforms. The implementation process was quick and easy, with a two-week trial period to work out a structure for tagging images and organizing them into folders. Sony was able to transition seamlessly into a full license without having to reupload any assets. Canto's powerful organization and search features allowed Sony to scale with demand. Additionally, Canto's AI-driven smart tag system and custom metadata mapping made it easy to locate specific content and prove that it was shot using Sony equipment. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Computer Vision Software

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Industries

Buildings

Equipment & Machinery

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Clinical Image Analysis

Livestock Monitoring

Services

System Integration

Testing & Certification

Challenge

Sony Europe's digital imaging division was facing a significant challenge in managing the vast amount of content generated by its Alpha Universe ambassadors. These ambassadors, numbering over 100, were submitting hundreds of images and videos each week, showcasing Sony's range of cameras, lenses, and photography accessories. The content was being received from various sources, including the ambassadors themselves and country managers across Europe. The division was running out of storage space for this incoming content and lacked a system for quickly locating specific assets. The challenge was to consolidate these images and videos into a centralized, easily searchable library.

About Customer

Sony Europe B.V., headquartered in Weybridge, UK, is a leading manufacturer of digital camera technology. For over forty years, Sony has held its position as one of the world's largest camera manufacturers. Many acclaimed photographers and videographers use Sony cameras and lenses to capture incredible moments and produce stunning images. Sony's digital imaging division works closely with independent ambassadors across Europe to showcase the company's wide range of cameras, lenses, and photography accessories. These ambassadors review new products, share images they've taken, and provide insights about their techniques and equipment choices for a broad audience of hobbyists and fellow professionals.

Solution

Sony Europe turned to Canto, a cloud-based digital asset management (DAM) platform, to manage the content needs of the Alpha Universe. Canto provided a single source of truth for all the image and video assets, allowing Sony to store all content in one place rather than across multiple external drives or complicated cloud platforms. The implementation process was quick and easy, with a two-week trial period to work out a structure for tagging images and organizing them into folders. Sony was able to transition seamlessly into a full license without having to reupload any assets. Canto's powerful organization and search features allowed Sony to scale with demand. Additionally, Canto's AI-driven smart tag system and custom metadata mapping made it easy to locate specific content and prove that it was shot using Sony equipment.

Impact #1	The implementation of Canto's DAM platform has significantly streamlined Sony's internal creative processes. The platform's powerful organization and search features have made it much easier to locate and share the right content. The AI-driven smart tag system and custom metadata mapping have improved the precision of search tools, enabling marketing and product teams to quickly locate exactly what they need. Canto's Portals and content distribution features have also streamlined workflows and content requests, keeping projects moving at the speed of Sony's growing business. With Canto in place, Sony is well-positioned to continue adding ambassadors to grow the Alpha Universe and its influence.

Impact #1

The implementation of Canto's DAM platform has significantly streamlined Sony's internal creative processes. The platform's powerful organization and search features have made it much easier to locate and share the right content. The AI-driven smart tag system and custom metadata mapping have improved the precision of search tools, enabling marketing and product teams to quickly locate exactly what they need. Canto's Portals and content distribution features have also streamlined workflows and content requests, keeping projects moving at the speed of Sony's growing business. With Canto in place, Sony is well-positioned to continue adding ambassadors to grow the Alpha Universe and its influence.

Benefit #1	Over 100 ambassadors' content managed efficiently
Benefit #2	Hundreds of images and videos processed each week
Benefit #3	Transitioned to full license with Canto without having to reupload any assets

Benefit #1

Over 100 ambassadors' content managed efficiently

Benefit #2

Hundreds of images and videos processed each week

Benefit #3

Transitioned to full license with Canto without having to reupload any assets

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Overview

Sony Europe's Digital Asset Management Transformation with Canto

Operational Impact

Quantitative Benefit