Case Studies
Sonic Automotive's Mobile BI Transformation with MicroStrategy
Overview
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Visualization Functional Applications - Remote Monitoring & Control Systems | |
Automotive | |
Business Operation Sales & Marketing | |
Fleet Management Predictive Maintenance Remote Asset Management | |
Software Design & Engineering Services System Integration | |
Operational Impact
The Sonic Executive Team and Regional Leadership use the iPad app to conduct monthly financial reviews and compare performance against that of other dealerships across regions. | |
With this app, Sonic replaces large binders of spreadsheets and saves significant time by eliminating the need to perform manual analysis of the data. | |
Executives, including the VP of Operations, CFO, President, CIO, SVP/Controller, and VP of Corporate Accounting, leverage the app to analyze daily operating costs and month-to-date results compared to forecasts and previous months. | |
Quantitative Benefit
Sonic owns over 100 dealership franchises and 20 collision repair centers across 15 states. | |
The app is used daily by top executives to evaluate sales performance at its 100+ dealerships in 26 major U.S. metropolitan markets. | |