Gong Case Studies SoftServe's Transformation: Enhancing Operations with Gong
Edit This Case Study Record
Gong Logo

SoftServe's Transformation: Enhancing Operations with Gong

Gong
Analytics & Modeling - Real Time Analytics
Equipment & Machinery
Transportation
Logistics & Transportation
Sales & Marketing
Real-Time Location System (RTLS)
Time Sensitive Networking
SoftServe, a digital consulting company, was facing operational inefficiencies due to a lack of easily accessible data. The company, with teams based in Ukraine, was operating under challenging circumstances, making productivity a crucial factor. A significant issue was the lack of alignment across teams, leading to gaps between services. The company's intricate sales process was also a concern, as it required a more seamless approach. The absence of data made it impossible to justify the need for restructuring or to identify the areas that required immediate attention. Furthermore, the company was struggling to maintain productivity due to the lack of necessary information.
Read More
SoftServe is a digital consulting company founded in 1993 and headquartered in Austin, Texas. The company transforms and optimizes the way enterprises and software companies do business. With a team of 10,000 employees, SoftServe operates in the computer hardware development industry. The company has a complex, collaborative team selling environment and is always looking for ways to make their sales process more seamless. Despite the challenging circumstances they operate under, SoftServe is committed to achieving their goals and ambitions, and they are always on the lookout for tools that can help them make their objectives a reality.
Read More
SoftServe turned to Gong, a platform that provides easily accessible data, to address their operational challenges. Gong helped SoftServe identify delivery gaps and sales productivity issues, providing the data necessary to support strategic decision-making. This led to strategic hiring, better coaching, and more informed senior leaders who were in tune with the real-time voice of the customer. Gong also helped SoftServe find alignment across teams, justifying the creation of new roles both strategically and financially. To boost productivity, Gong and the Enablement team provided a series of trend reports for everyone from new hires to VPs, saving time and allowing the sales team to focus on selling. Lastly, Gong's real-time insights enabled SoftServe to optimize their operations on the go, allowing them to pivot based on noticeable patterns and avoid waiting for things to get worse before making improvements.
Read More
The implementation of Gong brought about significant operational improvements for SoftServe. The platform's real-time insights allowed the company to adapt on the fly and optimize their operations as they went along, instead of doing damage control. This proactive approach to problem-solving helped SoftServe address issues before they escalated, improving overall operational efficiency. Gong also provided SoftServe's leadership with a bird's eye view over the entire company's deals, enabling them to better coach and support their teams. Furthermore, the data provided by Gong helped bridge the gap between what SoftServe thought was happening in their business and what was actually happening, leading to more informed decision-making.
Download PDF Version
test test