Anvyl Case Studies Sock Fancy chooses Anvyl for supply chain visibility and growth
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Sock Fancy chooses Anvyl for supply chain visibility and growth

Anvyl
Application Infrastructure & Middleware - Data Exchange & Integration
Functional Applications - Enterprise Resource Planning Systems (ERP)
Platform as a Service (PaaS) - Data Management Platforms
Consumer Goods
Retail
Business Operation
Logistics & Transportation
Sales & Marketing
Inventory Management
Supply Chain Visibility
Track & Trace of Assets
Software Design & Engineering Services
System Integration
Sock Fancy was rapidly expanding and needed to scale their supply chain operations. They faced challenges with inefficient communication with overseas manufacturing and design partners, lengthy email chains, lack of process visibility, and technological hassles. These issues made it difficult to maintain their quality of service with the anticipated 10x growth. Managing B2B accounts demanded significant time, leaving little room for other important functions like marketing, trade show placement, and design. The team spent hours following up with upstream supply chain partners to ensure quick and accurate updates for their enterprise customers.
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Sock Fancy, launched in 2013, is a company dedicated to helping people find the perfect pair of comfortable, affordable, and stylish socks. They have sold over a million pairs through a subscription service that ships globally. The company caters to both B2B customers and consumers, necessitating a robust global supply chain. With a vision to provide high-quality service and products, Sock Fancy has experienced strong growth, requiring them to scale their operations efficiently. The company is co-founded by Futhum Tewolde, who also serves as the COO.
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Sock Fancy chose Anvyl as a single hub for their supply chain data to streamline operations. Anvyl's Production Hub allowed them to track progress, communicate with suppliers, and deliver goods on time. The platform provided visibility into each supplier and product's status, enabling quick updates to customers. Anvyl's flexible nature allowed integration with Sock Fancy's existing CRM, eliminating challenges posed by legacy software. Within three to four months, Sock Fancy saw measurable results, including effective updates at every production step and improved service to their customer base. The dashboard-style tracking and management system provided by Anvyl enabled the team to stay informed and share key information quickly.
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Anvyl's Production Hub provided visibility into key milestones, allowing proactive updates to customers.
The platform eliminated communication delays and firewalls, ensuring time-sensitive updates from manufacturing and suppliers.
Integration with existing CRM systems allowed seamless operations without the challenges of legacy software.
Sock Fancy has sold over a million pairs of socks through their subscription service.
Within three to four months of implementing Anvyl, Sock Fancy saw measurable improvements in their supply chain operations.
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