C5i Case Studies Social Media-Based Sentiment Mapping to Support Product Launch

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	Social Media-Based Sentiment Mapping to Support Product Launch C5i

Social Media-Based Sentiment Mapping to Support Product Launch

C5i

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Data-as-a-Service
Applicable Industries	Life Sciences
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Data Science Services
Challenge	The client, a leading pharmaceutical company, was looking to formulate a promotional strategy for two new anti-diabetics. The strategy was to be based on sentiment mapping and unmet needs analysis using social media. The scope of the project included various online social media channels such as blogs, microblogs, forums, meta-sites, and video- and image-sharing sites, with a geographical focus on the US. Read More
About Customer	The customer is a leading pharmaceutical company in the life sciences industry. They are focused on the development and distribution of pharmaceutical products, specifically anti-diabetics in this case. The company is looking to leverage social media channels to formulate a promotional strategy for their new products. They aim to understand the sentiments and unmet needs of their target audience through an exhaustive screening of various social media platforms. The company operates on a global scale, but this particular project is focused on the US market. Read More
Solution	Blueocean Market Intelligence provided a solution by creating a central repository of relevant data extracted from the specified social media channels. This data was then categorized using a randomized sampling and KIQ-driven approach, creating 'buckets' for further analysis. The key sentiments identified from this analysis were used to focus the promotional strategy. The sentiments were derived from physicians' perspectives on disease biology and treatment regimens, their expectations from the pipeline, and 'patient-speak'. The comprehensive use of all available structured and unstructured data sources was ensured through Blueocean's 360 Discovery approach. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Data-as-a-Service

Applicable Industries

Life Sciences

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Data Science Services

Challenge

The client, a leading pharmaceutical company, was looking to formulate a promotional strategy for two new anti-diabetics. The strategy was to be based on sentiment mapping and unmet needs analysis using social media. The scope of the project included various online social media channels such as blogs, microblogs, forums, meta-sites, and video- and image-sharing sites, with a geographical focus on the US.

About Customer

The customer is a leading pharmaceutical company in the life sciences industry. They are focused on the development and distribution of pharmaceutical products, specifically anti-diabetics in this case. The company is looking to leverage social media channels to formulate a promotional strategy for their new products. They aim to understand the sentiments and unmet needs of their target audience through an exhaustive screening of various social media platforms. The company operates on a global scale, but this particular project is focused on the US market.

Solution

Blueocean Market Intelligence provided a solution by creating a central repository of relevant data extracted from the specified social media channels. This data was then categorized using a randomized sampling and KIQ-driven approach, creating 'buckets' for further analysis. The key sentiments identified from this analysis were used to focus the promotional strategy. The sentiments were derived from physicians' perspectives on disease biology and treatment regimens, their expectations from the pipeline, and 'patient-speak'. The comprehensive use of all available structured and unstructured data sources was ensured through Blueocean's 360 Discovery approach.

Impact #1	Creation of a central repository for data extracted from various social media channels.
Impact #2	Identification of key sentiments around which the promotional strategy was focused.
Impact #3	Comprehensive use of all available structured and unstructured data sources through the 360 Discovery approach.

Impact #1

Creation of a central repository for data extracted from various social media channels.

Impact #2

Identification of key sentiments around which the promotional strategy was focused.

Impact #3

Comprehensive use of all available structured and unstructured data sources through the 360 Discovery approach.

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Overview

Social Media-Based Sentiment Mapping to Support Product Launch

Operational Impact