Case Studies
So-net Media Networks Demand-Side Platform Powers Real-Time Bidding and Ad Optimization
Overview
Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Database Management & Storage Infrastructure as a Service (IaaS) - Cloud Storage Services | |
Business Operation | |
Real-Time Location System (RTLS) | |
Cloud Planning, Design & Implementation Services System Integration | |
Operational Impact
Aerospike’s fail-safe architecture provides So-net Media Networks with an always-on solution and 100% uptime. In the event of node failure, Aerospike’s automatic fail-over and replication, intelligent re-balancing, and data migration ensure that there is never any degradation in service. | |
The flash-optimized technology of Aerospike allows So-net Media Networks to maximize throughput to over 200,000 TPS by performing direct reads and writes, enabling a very cost-effective solution. | |
So-net Media Networks plans to expand its platform to support the growing number of advertising orders, supported by Aerospike’s shared-nothing architecture, which offers linear scalability and uncompromised throughput. | |
Quantitative Benefit
Aerospike’s approach turned out to be 1/20th the cost of in-memory only options on Amazon EC2 and on-premise options with Dell Power Edge 810s and 2 TB of DRAM. | |
The database handles throughput of 50,000 transactions per second (TPS). | |
Aerospike provides the Logicad platform with a reliable Web-scale data store for up to 500 million unique user records for 90 days and approximately 2 terabytes (TB) of replicated data. | |