Broadcom Case Studies Smule connecting the world through music

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	Smule connecting the world through music Broadcom

Smule connecting the world through music

Broadcom

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Software Design & Engineering Services System Integration
Challenge	Smule, a San Francisco-based company, offers apps that allow users to sing karaoke, play guitar and piano, rap, and more through their smartphone interface. They also feature a global social network so that users can share their musical performances with friends. Smule’s flagship apps are free to download and use; fans pay for subscription access to its extensive music catalog. Over 300 million people around the globe have used Smule to create, share, discover, and enjoy music. Users post more than 12 million songs and performances each day. However, supporting around 30 million active users a month across all seven continents, and a variety of devices and operating systems comes with its challenges. It vastly multiplied the challenges that come with supporting high-traffic apps on multiple platforms, carriers, and software versions. Pressure was compounded by the nature of the music app industry. Smule was very well aware that with the bevy of music sharing and making platforms on the market, only the best survive. They needed a suite of highly stable, crash-free apps that also met customers’ high expectations for uptime, sound quality, and easy usability. Without additional diagnostic or troubleshooting information, the job of debugging and resolving customer issues was a laborious process. These time-consuming detours took up precious engineering energies that would be better spent developing new features. Read More
About Customer	Smule is a San Francisco-based company that offers apps that allow users to sing karaoke, play guitar and piano, rap, and more through their smartphone interface. They also feature a global social network so that users can share their musical performances with friends. Smule’s flagship apps are free to download and use; fans pay for subscription access to its extensive music catalog. Sing! Karaoke, Magic Piano, Guitar!, and AutoRap are among its most popular apps. Thanks to the company’s latest innovation, the Smule Partner Artist Program, fans can sing duets with famous singers. Over 300 million people around the globe have used Smule to create, share, discover, and enjoy music. Users post more than 12 million songs and performances each day. As Chief Executive Jeff Smith says, “Smule is a social network that’s as much about creation as consumption. We’re building a global network around music and performance.” Read More
Solution	Smule was on a quest for critical insights and metrics, from failure diagnostics to end-user performance. They knew that that knight would come in the form of a mobile application intelligence solution. Only this could give them the detailed visibility into their apps’ behaviors and performances that they needed. After a rigorous selection process, they chose Apteligent for this mission. Its strong developer adoption and accuracy in reporting real-time crashes sealed the deal. Apteligent has taken the guesswork out of app crashes and issues. Armed with complete diagnostic information, the team keeps a constant pulse on app performance. They rely on Apteligent’s mobile app intelligence for insights including Performance Monitoring, Crash Reporting, and Breadcrumbs. Whether they’re looking at a global view or zeroing in on a specific area, the team has complete visibility into every part of the app’s performance. From geolocation to OS, the team can segment their data to see tailored information. When a new version is released, the team can quickly flag and fix any issue. Even with the best apps, occasional crashes are inevitable. When a crash happens, the team immediately pinpoints and resolves it before end users are affected. Use Crash Trend Analysis, they can quickly determine whether this was an isolated incident or part of a larger issue. Apteligent’s breadcrumbs feature connects the dots in a mobile scenario. If a user ran into a crash or a performance issue, the team can trace the exact actions that led to the complication. This makes it easy to reproduce problems and reduce troubleshooting time. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Software Design & Engineering Services

System Integration

Challenge

Smule, a San Francisco-based company, offers apps that allow users to sing karaoke, play guitar and piano, rap, and more through their smartphone interface. They also feature a global social network so that users can share their musical performances with friends. Smule’s flagship apps are free to download and use; fans pay for subscription access to its extensive music catalog. Over 300 million people around the globe have used Smule to create, share, discover, and enjoy music. Users post more than 12 million songs and performances each day. However, supporting around 30 million active users a month across all seven continents, and a variety of devices and operating systems comes with its challenges. It vastly multiplied the challenges that come with supporting high-traffic apps on multiple platforms, carriers, and software versions. Pressure was compounded by the nature of the music app industry. Smule was very well aware that with the bevy of music sharing and making platforms on the market, only the best survive. They needed a suite of highly stable, crash-free apps that also met customers’ high expectations for uptime, sound quality, and easy usability. Without additional diagnostic or troubleshooting information, the job of debugging and resolving customer issues was a laborious process. These time-consuming detours took up precious engineering energies that would be better spent developing new features.

About Customer

Smule is a San Francisco-based company that offers apps that allow users to sing karaoke, play guitar and piano, rap, and more through their smartphone interface. They also feature a global social network so that users can share their musical performances with friends. Smule’s flagship apps are free to download and use; fans pay for subscription access to its extensive music catalog. Sing! Karaoke, Magic Piano, Guitar!, and AutoRap are among its most popular apps. Thanks to the company’s latest innovation, the Smule Partner Artist Program, fans can sing duets with famous singers. Over 300 million people around the globe have used Smule to create, share, discover, and enjoy music. Users post more than 12 million songs and performances each day. As Chief Executive Jeff Smith says, “Smule is a social network that’s as much about creation as consumption. We’re building a global network around music and performance.”

Solution

Smule was on a quest for critical insights and metrics, from failure diagnostics to end-user performance. They knew that that knight would come in the form of a mobile application intelligence solution. Only this could give them the detailed visibility into their apps’ behaviors and performances that they needed. After a rigorous selection process, they chose Apteligent for this mission. Its strong developer adoption and accuracy in reporting real-time crashes sealed the deal. Apteligent has taken the guesswork out of app crashes and issues. Armed with complete diagnostic information, the team keeps a constant pulse on app performance. They rely on Apteligent’s mobile app intelligence for insights including Performance Monitoring, Crash Reporting, and Breadcrumbs. Whether they’re looking at a global view or zeroing in on a specific area, the team has complete visibility into every part of the app’s performance. From geolocation to OS, the team can segment their data to see tailored information. When a new version is released, the team can quickly flag and fix any issue. Even with the best apps, occasional crashes are inevitable. When a crash happens, the team immediately pinpoints and resolves it before end users are affected. Use Crash Trend Analysis, they can quickly determine whether this was an isolated incident or part of a larger issue. Apteligent’s breadcrumbs feature connects the dots in a mobile scenario. If a user ran into a crash or a performance issue, the team can trace the exact actions that led to the complication. This makes it easy to reproduce problems and reduce troubleshooting time.

Impact #1	Smule gained unprecedented insight into user problems and how to target them.
Impact #2	The team now spends their valuable time creating new apps and evolving the user experience instead of performing detective work.
Impact #3	A quick look at their Apteligent dashboard gives them all the information they need.

Impact #1

Smule gained unprecedented insight into user problems and how to target them.

Impact #2

The team now spends their valuable time creating new apps and evolving the user experience instead of performing detective work.

Impact #3

A quick look at their Apteligent dashboard gives them all the information they need.

Benefit #1	Supports around 30 million active users a month.
Benefit #2	Over 300 million people around the globe have used Smule to create, share, discover, and enjoy music.
Benefit #3	Users post more than 12 million songs and performances each day.

Benefit #1

Supports around 30 million active users a month.

Benefit #2

Over 300 million people around the globe have used Smule to create, share, discover, and enjoy music.

Benefit #3

Users post more than 12 million songs and performances each day.

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Overview

Smule connecting the world through music

Operational Impact

Quantitative Benefit