Twilio
Case Studies
SmartrMail Leverages Twilio’s Platforms for Advanced Email Marketing Strategies
Overview
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SmartrMail Leverages Twilio’s Platforms for Advanced Email Marketing StrategiesTwilio |
Platform as a Service (PaaS) - Application Development Platforms | |
E-Commerce Electronics | |
Sales & Marketing | |
Time Sensitive Networking | |
System Integration | |
Operational Impact
The integration of Twilio’s SendGrid Email APIs into SmartrMail’s email marketing app has enabled the company to provide their merchant customers with an email solution that is delivered and received in less than two minutes. This has ensured that their emails arrive on time, enhancing the email experience for their customers. Additionally, Twilio’s SendGrid Email APIs have enabled some of SmartrMail’s email personalisation capabilities, such as merge fields that allow for certain customer data to be highlighted or pulled in. This has led to an increase in customer engagement and ultimately more sales. SmartrMail is also planning to integrate Whatsapp Business API from Twilio to offer Whatsapp services in the near future. | |
Quantitative Benefit
80 million emails sent monthly, expected to hit 100 million by the end of the year | |
50% reduction in time to set up email marketing strategy | |
200,000 SMS messages projected to be sent in the first month of launching their SMS offering, expected to double to 400,000 within three months and reach 3 million messages a month after eight months | |