Twilio Case Studies SmartrMail Leverages Twilio’s Platforms for Advanced Email Marketing Strategies

	SmartrMail Leverages Twilio’s Platforms for Advanced Email Marketing Strategies Twilio

SmartrMail Leverages Twilio’s Platforms for Advanced Email Marketing Strategies

Twilio

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	E-Commerce Electronics
Applicable Functions	Sales & Marketing
Use Cases	Time Sensitive Networking
Services	System Integration
Challenge	SmartrMail, a company that provides tools for strategic email marketing campaigns, was initially developed in 2016 to boost sales of Bluethumb, an online art marketplace. The company found that existing email marketing tools were either too basic or lacked the necessary functionality and features, such as personalisation, to create compelling emails quickly. Today, SmartrMail is used by over nine thousand small-to-medium e-commerce businesses for automated customer outreach. However, with the increase in e-commerce sales due to the global pandemic, SmartrMail's email volumes have doubled since the beginning of 2021, from 50 million a month to 80 million today, with the expectation of hitting 100 million by the end of the year. This growth meant that SmartrMail needed more cost-efficient and robust email and SMS solutions to support customer expansions. Read More
About Customer	SmartrMail is a company that aims to simplify the lives of marketers by providing the right tools to conduct strategic email marketing campaigns in the most efficient way possible. The company was initially developed to boost the sales of Bluethumb, an online art marketplace, and is now used by over nine thousand small-to-medium e-commerce businesses for automated customer outreach. SmartrMail's customers are mainly in the United States, Australia, and Canada, followed by New Zealand, western Europe, Japan, India, Singapore, and the UK. They cover a wide range of industries, including fashion, beauty, and electronics. With the global pandemic driving more brands online, e-commerce sales have increased, and so has the need for email marketing, leading to rapid growth for SmartrMail. Read More
Solution	SmartrMail turned to Twilio for their SendGrid Email platform and Programmable SMS platform. Recognising the untapped potential of SMS for marketing in Australia, SmartrMail chose the Twilio Programmable SMS platform first. Twilio's solution provided the right developer-friendly resources and tools that could enable more advanced SMS features at the right price. SmartrMail also chose Twilio for their email solution, as it was crucial for them to provide their merchant customers with an email solution that would be delivered and received in less than two minutes. Twilio SendGrid was the right solution that would enable these merchants to deliver an exceptional email experience to their customers and ensure that their emails would arrive on time. In just one week, SmartrMail was able to integrate Twilio’s SendGrid Email APIs into their email marketing app. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

E-Commerce

Electronics

Applicable Functions

Sales & Marketing

Use Cases

Time Sensitive Networking

Services

System Integration

Challenge

SmartrMail, a company that provides tools for strategic email marketing campaigns, was initially developed in 2016 to boost sales of Bluethumb, an online art marketplace. The company found that existing email marketing tools were either too basic or lacked the necessary functionality and features, such as personalisation, to create compelling emails quickly. Today, SmartrMail is used by over nine thousand small-to-medium e-commerce businesses for automated customer outreach. However, with the increase in e-commerce sales due to the global pandemic, SmartrMail's email volumes have doubled since the beginning of 2021, from 50 million a month to 80 million today, with the expectation of hitting 100 million by the end of the year. This growth meant that SmartrMail needed more cost-efficient and robust email and SMS solutions to support customer expansions.

About Customer

SmartrMail is a company that aims to simplify the lives of marketers by providing the right tools to conduct strategic email marketing campaigns in the most efficient way possible. The company was initially developed to boost the sales of Bluethumb, an online art marketplace, and is now used by over nine thousand small-to-medium e-commerce businesses for automated customer outreach. SmartrMail's customers are mainly in the United States, Australia, and Canada, followed by New Zealand, western Europe, Japan, India, Singapore, and the UK. They cover a wide range of industries, including fashion, beauty, and electronics. With the global pandemic driving more brands online, e-commerce sales have increased, and so has the need for email marketing, leading to rapid growth for SmartrMail.

Solution

SmartrMail turned to Twilio for their SendGrid Email platform and Programmable SMS platform. Recognising the untapped potential of SMS for marketing in Australia, SmartrMail chose the Twilio Programmable SMS platform first. Twilio's solution provided the right developer-friendly resources and tools that could enable more advanced SMS features at the right price. SmartrMail also chose Twilio for their email solution, as it was crucial for them to provide their merchant customers with an email solution that would be delivered and received in less than two minutes. Twilio SendGrid was the right solution that would enable these merchants to deliver an exceptional email experience to their customers and ensure that their emails would arrive on time. In just one week, SmartrMail was able to integrate Twilio’s SendGrid Email APIs into their email marketing app.

Impact #1	The integration of Twilio’s SendGrid Email APIs into SmartrMail’s email marketing app has enabled the company to provide their merchant customers with an email solution that is delivered and received in less than two minutes. This has ensured that their emails arrive on time, enhancing the email experience for their customers. Additionally, Twilio’s SendGrid Email APIs have enabled some of SmartrMail’s email personalisation capabilities, such as merge fields that allow for certain customer data to be highlighted or pulled in. This has led to an increase in customer engagement and ultimately more sales. SmartrMail is also planning to integrate Whatsapp Business API from Twilio to offer Whatsapp services in the near future.

Impact #1

The integration of Twilio’s SendGrid Email APIs into SmartrMail’s email marketing app has enabled the company to provide their merchant customers with an email solution that is delivered and received in less than two minutes. This has ensured that their emails arrive on time, enhancing the email experience for their customers. Additionally, Twilio’s SendGrid Email APIs have enabled some of SmartrMail’s email personalisation capabilities, such as merge fields that allow for certain customer data to be highlighted or pulled in. This has led to an increase in customer engagement and ultimately more sales. SmartrMail is also planning to integrate Whatsapp Business API from Twilio to offer Whatsapp services in the near future.

Benefit #1	80 million emails sent monthly, expected to hit 100 million by the end of the year
Benefit #2	50% reduction in time to set up email marketing strategy
Benefit #3	200,000 SMS messages projected to be sent in the first month of launching their SMS offering, expected to double to 400,000 within three months and reach 3 million messages a month after eight months

Benefit #1

80 million emails sent monthly, expected to hit 100 million by the end of the year

Benefit #2

50% reduction in time to set up email marketing strategy

Benefit #3

200,000 SMS messages projected to be sent in the first month of launching their SMS offering, expected to double to 400,000 within three months and reach 3 million messages a month after eight months

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Overview

SmartrMail Leverages Twilio’s Platforms for Advanced Email Marketing Strategies

Operational Impact

Quantitative Benefit