To overcome this challenge, Smartify turned to Census, a data synchronization platform. Census offered a solution that could achieve the same results as a CDP but in a significantly shorter time frame. Instead of the six months that a CDP implementation would have taken, Census was able to get Smartify to their desired endpoint in just one day. This rapid implementation allowed Smartify to quickly start personalizing their marketing efforts without the lengthy development time. Additionally, Census provided reliable and real-time data syncing, which further enhanced Smartify's marketing capabilities. The integration of Census with BigQuery, Customer.io, and MySQL further streamlined the process.
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