CARTO
Case Studies
Smart Site Planning for the Healthcare Industry with Location Intelligence
Overview
Smart Site Planning for the Healthcare Industry with Location IntelligenceCARTO |
Analytics & Modeling - Real Time Analytics | |
Healthcare & Hospitals | |
Business Operation | |
Data Science Services | |
Operational Impact
CARTO’s location intelligence solution informed Sanitas’ decision-making about a number of locations—helping the company avoid development in several potentially unprofitable areas while deepening their investment in areas that were generating revenue. | |
The location intelligence platform also uncovered several Sanitas locations that should have been profitable but were underperforming—alerting leadership that there was an issue with the sales team in those regions. | |
CARTO also greatly reduced the time it took for Sanitas to create reporting around sales and client base data, allowing leadership to quickly determine which areas needed improvement. The process of locating new centers has been made simple and accurate, and Sanitas is enjoying much greater detail and faster results than seen with previous location intelligence software. | |
Quantitative Benefit
Enabled fast growth by determining appropriate, profitable locations across a large territory. | |
Rejected multiple sites once discovering poor profitability; accepted others with positive results. | |
Uncovered issues with local teams based on performance against profitability data. | |