Foursquare Case Studies Sky Room's Successful Use of Foursquare Ads

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	Sky Room's Successful Use of Foursquare Ads Foursquare

Sky Room's Successful Use of Foursquare Ads

Foursquare

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Software Design & Engineering Services
Challenge	Sky Room, a rooftop bar located in New York City, faced a significant challenge in attracting foot traffic. Despite its prime location in Times Square and stunning city views, the bar's high-rise location meant it was often overlooked by potential customers on the ground. The bar needed a way to effectively reach and attract the millions of people passing through the Times Square area, many of whom were unaware of its existence. The challenge was to find a solution that could target these potential customers and entice them to visit the bar. Read More
About Customer	Sky Room is a rooftop bar located in New York City. It offers stunning views of the city skyline from its location on the 34th floor of a centrally-located building. Despite its prime location in Times Square, one of the busiest areas in the city, the bar struggles to attract foot traffic due to its high-rise location. The bar's marketing director, David Feit, has been seeking ways to effectively reach the millions of people who pass through the Times Square area and entice them to visit the bar. Read More
Solution	To address its challenge, Sky Room turned to Foursquare Ads. This digital advertising solution allowed the bar to target potential customers who were nearby and out and about in the Times Square area. The ad promoted a special happy hour at the bar, a strategy designed to entice potential customers to visit. According to Feit, customers who visited the bar as a result of seeing the ad typically bought a few drinks, with an average total spend of $25. The cost per customer visit was $1.50, resulting in a significant return on investment for the bar. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Software Design & Engineering Services

Challenge

Sky Room, a rooftop bar located in New York City, faced a significant challenge in attracting foot traffic. Despite its prime location in Times Square and stunning city views, the bar's high-rise location meant it was often overlooked by potential customers on the ground. The bar needed a way to effectively reach and attract the millions of people passing through the Times Square area, many of whom were unaware of its existence. The challenge was to find a solution that could target these potential customers and entice them to visit the bar.

About Customer

Sky Room is a rooftop bar located in New York City. It offers stunning views of the city skyline from its location on the 34th floor of a centrally-located building. Despite its prime location in Times Square, one of the busiest areas in the city, the bar struggles to attract foot traffic due to its high-rise location. The bar's marketing director, David Feit, has been seeking ways to effectively reach the millions of people who pass through the Times Square area and entice them to visit the bar.

Solution

To address its challenge, Sky Room turned to Foursquare Ads. This digital advertising solution allowed the bar to target potential customers who were nearby and out and about in the Times Square area. The ad promoted a special happy hour at the bar, a strategy designed to entice potential customers to visit. According to Feit, customers who visited the bar as a result of seeing the ad typically bought a few drinks, with an average total spend of $25. The cost per customer visit was $1.50, resulting in a significant return on investment for the bar.

Impact #1	The use of Foursquare Ads allowed Sky Room to effectively target potential customers in the Times Square area.
Impact #2	The ad campaign resulted in increased foot traffic to the bar.
Impact #3	The promotion of a special happy hour enticed customers to visit and spend money at the bar.

Impact #1

The use of Foursquare Ads allowed Sky Room to effectively target potential customers in the Times Square area.

Impact #2

The ad campaign resulted in increased foot traffic to the bar.

Impact #3

The promotion of a special happy hour enticed customers to visit and spend money at the bar.

Benefit #1	Amount paid per customer visit: $1.50
Benefit #2	Average customer spend per visit: $25.00
Benefit #3	Return on investment: 1,566%

Benefit #1

Amount paid per customer visit: $1.50

Benefit #2

Average customer spend per visit: $25.00

Benefit #3

Return on investment: 1,566%

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Overview

Sky Room's Successful Use of Foursquare Ads

Operational Impact

Quantitative Benefit