Pattern Case Studies Skullcandy Streamlines Global Operations with Amplifi's PIM + DAM Solution
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Skullcandy Streamlines Global Operations with Amplifi's PIM + DAM Solution

Pattern
Electronics
Equipment & Machinery
Maintenance
Sales & Marketing
Inventory Management
Time Sensitive Networking
System Integration
Skullcandy, a global consumer electronics company, was facing a significant challenge in managing and sharing product content and digital assets with its hundreds of SKUs and over 500 distributors and retailers worldwide. The company was using internal systems like Dropbox and email for content management, which proved to be inefficient, unreliable, and time-consuming. The process of sharing, storing, and managing content was cumbersome and wasteful of valuable resources. Moreover, the idea of creating an in-house solution was deemed more problematic and maintenance-heavy than beneficial.
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Skullcandy is a worldwide consumer electronics company specializing in audio products. With hundreds of SKUs and over 500 distributors and retailers globally, the company needed a versatile and efficient system to manage and share digital assets and product information to all stakeholders. The company has over 300 employees and was previously using internal systems like Dropbox and email for content management, which proved to be inefficient and unreliable.
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Skullcandy adopted Amplifi's all-in-one Product Information Management (PIM) and Digital Asset Management (DAM) solution to streamline product content sharing for its internal teams and external retailers worldwide. This single-source system is designed for safe, accurate, and efficient product content management and sharing. Key features of the solution include product categorization and drilldown for marketing and creative teams, AI search functionality, easy kit exports for sales presentations and pitches, version control to keep outdated info and assets out of circulation, speedy digital import and file conversion tools, easy access and onboarding process, and a responsive customer support team. The solution has been fully adopted company-wide and has eliminated the need for tedious, repetitive, and time-consuming work.
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The implementation of Amplifi’s PIM + DAM solution has significantly improved Skullcandy's operations. The system has streamlined the process of managing and sharing digital assets and product information, making it effortless for the company's internal teams and external partners. The solution's features like product organization tools, version control, and AI search functionality have made a big difference in Skullcandy's ability to find, share, and distribute their digital assets and product information efficiently. Furthermore, the solution has eliminated the need for tedious, repetitive, and time-consuming work, allowing the teams to focus on more strategic tasks.
Skullcandy reported over a $200k ROI from team efficiency and optimization gains using Amplifi.
The solution has been fully adopted company-wide, indicating high user acceptance and satisfaction.
The system has streamlined product content sharing for Skullcandy’s internal teams and external retailers worldwide, maximizing time and resources.
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