Google Cloud Platform Case Studies Simply Business Simplifies & transforms insurance experiences with data

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	Simply Business Simplifies & transforms insurance experiences with data Google Cloud Platform

Simply Business Simplifies & transforms insurance experiences with data

Google Cloud Platform

Technology Category	Analytics & Modeling - Real Time Analytics Analytics & Modeling - Big Data Analytics
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Predictive Maintenance Supply Chain Visibility Regulatory Compliance Monitoring
Services	Data Science Services System Integration
Challenge	Before implementing Looker in 2014, Simply Business did not have a centralized data platform or process, which resulted in challenges bringing siloed information together and accessing consistent metrics. Without a single source of truth, many decision-makers across the organization spent their time manually creating their own reports. However, many of these reports and metrics didn’t match up, which led to confusion and mistrust of data, and ultimately delayed decisions and action. The insurance brokerage needed a single source of truth to unify data across its multiple applications. Additionally, since insurance is a highly-regulated industry, it was critical that information be consistent, auditable, and secure. Read More
About Customer	Founded in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements. The company specializes in public liability insurance for small to medium enterprises (SMEs) and insures over 750,000 small businesses and landlords. Using the power of technology and data, Simply Business has transformed the client experience and become one of the UK’s biggest business insurance providers. Since 2014, Simply Business has leveraged Looker to streamline data access and deliver actionable insights across the organization. Over the years, they’ve found new ways to customize the way their employees experience and take action with data. Read More
Solution	Initially, Simply Business adopted Looker to analyze, explore, and deliver insights from Snowplow event data on top of their data warehouse. However, employees quickly introduced new use cases, including marketing analytics to better understand their pay-perclick (PPC) spend on Google AdWords, as well as their website traffic and conversion rates. Simply Business built a contact centre application called Idiophone using Twilio’s communication platform. The 'data ‘n analytics' (DNA) team was looking for new ways to help the organization discover value with data, and they saw this as an opportunity to make an impact — while further increasing Looker adoption. To ensure success, they focused on making day-zero reporting available in Looker so that stakeholders could gain immediate insights into call centre activities and speed up end-of- term closing reports. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Analytics & Modeling - Big Data Analytics

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Predictive Maintenance

Supply Chain Visibility

Regulatory Compliance Monitoring

Services

Data Science Services

System Integration

Challenge

Before implementing Looker in 2014, Simply Business did not have a centralized data platform or process, which resulted in challenges bringing siloed information together and accessing consistent metrics. Without a single source of truth, many decision-makers across the organization spent their time manually creating their own reports. However, many of these reports and metrics didn’t match up, which led to confusion and mistrust of data, and ultimately delayed decisions and action. The insurance brokerage needed a single source of truth to unify data across its multiple applications. Additionally, since insurance is a highly-regulated industry, it was critical that information be consistent, auditable, and secure.

About Customer

Founded in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements. The company specializes in public liability insurance for small to medium enterprises (SMEs) and insures over 750,000 small businesses and landlords. Using the power of technology and data, Simply Business has transformed the client experience and become one of the UK’s biggest business insurance providers. Since 2014, Simply Business has leveraged Looker to streamline data access and deliver actionable insights across the organization. Over the years, they’ve found new ways to customize the way their employees experience and take action with data.

Solution

Initially, Simply Business adopted Looker to analyze, explore, and deliver insights from Snowplow event data on top of their data warehouse. However, employees quickly introduced new use cases, including marketing analytics to better understand their pay-perclick (PPC) spend on Google AdWords, as well as their website traffic and conversion rates. Simply Business built a contact centre application called Idiophone using Twilio’s communication platform. The 'data ‘n analytics' (DNA) team was looking for new ways to help the organization discover value with data, and they saw this as an opportunity to make an impact — while further increasing Looker adoption. To ensure success, they focused on making day-zero reporting available in Looker so that stakeholders could gain immediate insights into call centre activities and speed up end-of- term closing reports.

Impact #1	Centralized access to data from SaaS and in-house applications
Impact #2	Sped up contact centre analytics by 99%, decreasing compliance reporting timelines and allowing the team to more quickly transform customer experiences
Impact #3	Automated workflows to include predictive leadscoring and automated priority outreach

Impact #1

Centralized access to data from SaaS and in-house applications

Impact #2

Sped up contact centre analytics by 99%, decreasing compliance reporting timelines and allowing the team to more quickly transform customer experiences

Impact #3

Automated workflows to include predictive leadscoring and automated priority outreach

Benefit #1	Decreased compliance reporting timelines by 99%
Benefit #2	Increased daily active Looker users by 150%
Benefit #3	Decreased a previously manual process by 99%

Benefit #1

Decreased compliance reporting timelines by 99%

Benefit #2

Increased daily active Looker users by 150%

Benefit #3

Decreased a previously manual process by 99%

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Overview

Simply Business Simplifies & transforms insurance experiences with data

Operational Impact

Quantitative Benefit