Case Studies Simplify Multilingual Content and Delight Your Web Visitors

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	Simplify Multilingual Content and Delight Your Web Visitors

Simplify Multilingual Content and Delight Your Web Visitors

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Consumer Goods Transportation
Applicable Functions	Business Operation Sales & Marketing
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	The Thule Group faced several challenges in managing their multilingual content. With a presence in 140 countries and product and online content translated into over 30 languages, the volume of customer-facing content was growing rapidly. This led to huge backlogs of untranslated content and content gaps in critical markets. Additionally, the increasing complexity of content, including multimedia and interactive elements, added to the challenge. Thule needed to balance speed, quality, and cost while ensuring that their multilingual websites remained current and consistent across all markets. Read More
About Customer	The Thule Group is a global market leader in outdoor and transportation products for active lifestyles. They have a significant global presence, operating in 140 countries and translating their product and online content into over 30 languages. Thule's products are designed to help people transport their gear safely, easily, and in style, whether they are commuting to work, going on vacation, or engaging in outdoor activities. As a truly global brand, Thule is committed to providing a consistent and high-quality customer experience across all its markets, which requires effective management of multilingual content. Read More
Solution	The Thule Group partnered with Lionbridge and utilized the Lionbridge Connector for Sitecore to address their multilingual content management challenges. This cloud-based plug-in automates the transmission of content between Sitecore and Lionbridge’s translation technology, enabling Thule to create and manage multilingual websites more efficiently. The connector allows Thule to manage their site in one central language and easily export and re-import content for localization, ensuring that their multilingual sites stay current. The solution also simplifies and streamlines translation projects via a controlled workflow, reducing localization costs and time. By leveraging this technology, Thule can facilitate the translation process, effectively translate large volumes of content on a global scale, and create a central platform to manage digital content for all markets and languages. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Consumer Goods

Transportation

Applicable Functions

Business Operation

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

The Thule Group faced several challenges in managing their multilingual content. With a presence in 140 countries and product and online content translated into over 30 languages, the volume of customer-facing content was growing rapidly. This led to huge backlogs of untranslated content and content gaps in critical markets. Additionally, the increasing complexity of content, including multimedia and interactive elements, added to the challenge. Thule needed to balance speed, quality, and cost while ensuring that their multilingual websites remained current and consistent across all markets.

About Customer

The Thule Group is a global market leader in outdoor and transportation products for active lifestyles. They have a significant global presence, operating in 140 countries and translating their product and online content into over 30 languages. Thule's products are designed to help people transport their gear safely, easily, and in style, whether they are commuting to work, going on vacation, or engaging in outdoor activities. As a truly global brand, Thule is committed to providing a consistent and high-quality customer experience across all its markets, which requires effective management of multilingual content.

Solution

The Thule Group partnered with Lionbridge and utilized the Lionbridge Connector for Sitecore to address their multilingual content management challenges. This cloud-based plug-in automates the transmission of content between Sitecore and Lionbridge’s translation technology, enabling Thule to create and manage multilingual websites more efficiently. The connector allows Thule to manage their site in one central language and easily export and re-import content for localization, ensuring that their multilingual sites stay current. The solution also simplifies and streamlines translation projects via a controlled workflow, reducing localization costs and time. By leveraging this technology, Thule can facilitate the translation process, effectively translate large volumes of content on a global scale, and create a central platform to manage digital content for all markets and languages.

Impact #1	The Lionbridge Connector for Sitecore enabled Thule to facilitate the translation process and effectively translate large volumes of content on a global scale with speed.
Impact #2	Thule was able to create a central platform to manage digital content for all markets and languages, ensuring consistency and quality across their multilingual websites.
Impact #3	The solution provided Thule with visibility into consumer buying behavior and web traffic, helping them to better understand and respond to local market demand.

Impact #1

The Lionbridge Connector for Sitecore enabled Thule to facilitate the translation process and effectively translate large volumes of content on a global scale with speed.

Impact #2

Thule was able to create a central platform to manage digital content for all markets and languages, ensuring consistency and quality across their multilingual websites.

Impact #3

The solution provided Thule with visibility into consumer buying behavior and web traffic, helping them to better understand and respond to local market demand.

Benefit #1	Thule operates in 140 countries.
Benefit #2	Thule translates their product and online content into over 30 languages.

Benefit #1

Thule operates in 140 countries.

Benefit #2

Thule translates their product and online content into over 30 languages.

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Overview

Simplify Multilingual Content and Delight Your Web Visitors

Operational Impact

Quantitative Benefit