Tableau Case Studies SIGMA Marketing Insights Makes Discoveries Faster (and Clients Happier) Using Tableau

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	SIGMA Marketing Insights Makes Discoveries Faster (and Clients Happier) Using Tableau Tableau

SIGMA Marketing Insights Makes Discoveries Faster (and Clients Happier) Using Tableau

Tableau

Technology Category	Analytics & Modeling - Data-as-a-Service Analytics & Modeling - Real Time Analytics
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services System Integration
Challenge	SIGMA Marketing Insights, a marketing services company, was facing challenges with its analytics turnaround time. The data management and discovery process was time-consuming, often taking weeks for large and complicated data sets. Additionally, the company struggled to communicate its findings in an easy-to-digest format, often resorting to sending flat files or creating lengthy PowerPoint presentations. Customers also expressed a desire for self-service business analytics, which SIGMA was unable to accommodate effectively. The company realized that providing customers with self-service analytics could not only speed up the process but also foster ongoing conversations with its customers. Read More
About Customer	SIGMA Marketing Insights is a platform and integrated marketing services company. Founded in 1985 and headquartered in Rochester, NY, the company serves large, national, and global customers across multiple industries. SIGMA's analysts are skilled at running sophisticated analytics that deliver business-critical insights. However, the company was struggling with the time-consuming nature of its analytics process, particularly the data management and discovery phase. The company's analyses include a wide range of data, from product sales numbers and crop planting information to museum ticketing data and Google Analytics metrics. Read More
Solution	SIGMA began looking for a tool to speed up its analytics process and meet customer requests for self-service business insight. After testing a variety of products, the company chose Tableau Server for its flexibility and ease of use. The company embeds Tableau reports into its own branded web portal, using Trusted Tickets to control access. Initially, SIGMA analysts self-trained using online training videos from tableausoftware.com. The company has been experimenting with using Tableau’s Google Analytics connector to pull Google Analytics data directly into Tableau; SIGMA is talking with customers about doing the same using the Salesforce connector. The company is also looking at taking advantage of the JavaScript API functionality in Tableau 8 to create additional levels of interactivity within its web portal environment. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data-as-a-Service

Analytics & Modeling - Real Time Analytics

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

System Integration

Challenge

SIGMA Marketing Insights, a marketing services company, was facing challenges with its analytics turnaround time. The data management and discovery process was time-consuming, often taking weeks for large and complicated data sets. Additionally, the company struggled to communicate its findings in an easy-to-digest format, often resorting to sending flat files or creating lengthy PowerPoint presentations. Customers also expressed a desire for self-service business analytics, which SIGMA was unable to accommodate effectively. The company realized that providing customers with self-service analytics could not only speed up the process but also foster ongoing conversations with its customers.

About Customer

SIGMA Marketing Insights is a platform and integrated marketing services company. Founded in 1985 and headquartered in Rochester, NY, the company serves large, national, and global customers across multiple industries. SIGMA's analysts are skilled at running sophisticated analytics that deliver business-critical insights. However, the company was struggling with the time-consuming nature of its analytics process, particularly the data management and discovery phase. The company's analyses include a wide range of data, from product sales numbers and crop planting information to museum ticketing data and Google Analytics metrics.

Solution

SIGMA began looking for a tool to speed up its analytics process and meet customer requests for self-service business insight. After testing a variety of products, the company chose Tableau Server for its flexibility and ease of use. The company embeds Tableau reports into its own branded web portal, using Trusted Tickets to control access. Initially, SIGMA analysts self-trained using online training videos from tableausoftware.com. The company has been experimenting with using Tableau’s Google Analytics connector to pull Google Analytics data directly into Tableau; SIGMA is talking with customers about doing the same using the Salesforce connector. The company is also looking at taking advantage of the JavaScript API functionality in Tableau 8 to create additional levels of interactivity within its web portal environment.

Impact #1	SIGMA Marketing is now able to provide customer insights faster.
Impact #2	The data discovery process is now 75% faster.
Impact #3	The use of Tableau has enhanced SIGMA's ability to take on new clients.

Impact #1

SIGMA Marketing is now able to provide customer insights faster.

Impact #2

The data discovery process is now 75% faster.

Impact #3

The use of Tableau has enhanced SIGMA's ability to take on new clients.

Benefit #1	Data discovery process is now 75% faster.
Benefit #2	Weeks have been carved from project timelines.

Benefit #1

Data discovery process is now 75% faster.

Benefit #2

Weeks have been carved from project timelines.

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Overview

SIGMA Marketing Insights Makes Discoveries Faster (and Clients Happier) Using Tableau

Operational Impact

Quantitative Benefit