Broadcom Case Studies Showroomprive Makes Mobile Fashionable With Apteligent

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	Showroomprive Makes Mobile Fashionable With Apteligent Broadcom

Showroomprive Makes Mobile Fashionable With Apteligent

Broadcom

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	E-Commerce Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Retail Store Automation Supply Chain Visibility
Services	Data Science Services
Challenge	Showroomprive, a leader in European e-commerce, faced the challenge of making their mobile experience universally accessible for their customers. They created both iOS and Android native apps, which had to be offered in eight different languages due to their diverse customer base across Europe. However, they quickly realized that mobile is a completely different creature than web, and thus faced the formidable task of understanding this relatively uncharted user experience. The mobile challenge was further complicated by the company's plans to enter new international markets. Read More
About Customer	Showroomprive is a French company that was launched in 2006. It has quickly established itself as a leader in European e-commerce. The company hosts exclusive sales on over 700 leading designer brands and boasts 20 million members across eight countries including France, Spain, Italy, Portugal, Poland, England, the Netherlands, and Belgium. Showroomprive is enjoying staggering success; with a 2014 net revenue of €350 million, it nabbed the #2 spot among European private sales sites. Read More
Solution	Showroomprive turned to Apteligents Mobile App Intelligence solution to understand their customers' app experience. Pulling from a unique combination of operational and behavioral metrics, Apteligent put critical data at the fingertips of Showroomprive's product managers. They could see in real-time how their customers were interacting with their mobile apps across versions, device types, and geolocations. This allowed the team to quickly identify and prioritize user issues, while also conducting trend analysis to monitor key performance metrics over time. The team also used Apteligent's Business Transactions feature to link important mobile app data to key business metrics. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

E-Commerce

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Retail Store Automation

Supply Chain Visibility

Services

Data Science Services

Challenge

Showroomprive, a leader in European e-commerce, faced the challenge of making their mobile experience universally accessible for their customers. They created both iOS and Android native apps, which had to be offered in eight different languages due to their diverse customer base across Europe. However, they quickly realized that mobile is a completely different creature than web, and thus faced the formidable task of understanding this relatively uncharted user experience. The mobile challenge was further complicated by the company's plans to enter new international markets.

About Customer

Showroomprive is a French company that was launched in 2006. It has quickly established itself as a leader in European e-commerce. The company hosts exclusive sales on over 700 leading designer brands and boasts 20 million members across eight countries including France, Spain, Italy, Portugal, Poland, England, the Netherlands, and Belgium. Showroomprive is enjoying staggering success; with a 2014 net revenue of €350 million, it nabbed the #2 spot among European private sales sites.

Solution

Showroomprive turned to Apteligents Mobile App Intelligence solution to understand their customers' app experience. Pulling from a unique combination of operational and behavioral metrics, Apteligent put critical data at the fingertips of Showroomprive's product managers. They could see in real-time how their customers were interacting with their mobile apps across versions, device types, and geolocations. This allowed the team to quickly identify and prioritize user issues, while also conducting trend analysis to monitor key performance metrics over time. The team also used Apteligent's Business Transactions feature to link important mobile app data to key business metrics.

Impact #1	Showroomprive has successfully made the transition to an m-commerce powerhouse.
Impact #2	It has a robust mobile presence, with an impressive app store rating of 4.5+ stars.
Impact #3	Thanks to data gleaned through Apteligent, they were able to reduce their app crash rate to less than 0.5%.

Impact #1

Showroomprive has successfully made the transition to an m-commerce powerhouse.

Impact #2

It has a robust mobile presence, with an impressive app store rating of 4.5+ stars.

Impact #3

Thanks to data gleaned through Apteligent, they were able to reduce their app crash rate to less than 0.5%.

Benefit #1	46% of Showroomprive’s gross sales come through mobile.
Benefit #2	66% of their traffic comes through mobile.

Benefit #1

46% of Showroomprive’s gross sales come through mobile.

Benefit #2

66% of their traffic comes through mobile.

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Overview

Showroomprive Makes Mobile Fashionable With Apteligent

Operational Impact

Quantitative Benefit