MoEngage
Case Studies
Shopo's Innovative Approach to User Engagement and Retention
Overview
Shopo's Innovative Approach to User Engagement and RetentionMoEngage |
Networks & Connectivity - Gateways Platform as a Service (PaaS) - Application Development Platforms | |
Apparel E-Commerce | |
Procurement | |
Time Sensitive Networking Track & Trace of Assets | |
Operational Impact
The 'always-be-onboarding' approach and the use of Smart Triggers resulted in highly engaged users who were familiar with the app and its functionalities. This approach allowed users to explore the app at their own pace without feeling overwhelmed. It also ensured that users had a reason to open and use the app over a longer period of time, reducing the likelihood of app abandonment. The Smart Triggers helped users pick up right from where they left off, further enhancing user engagement and improving the overall user experience. | |